Charleville Mezieres, 8000,
France
Lavialle Brigitte Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lavialle Brigitte and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1 Lavialle Brigitte employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lavialle Brigitte has purchased the following applications: TripleLift DMP for Data Management Platform in 2019, Ausha Platform for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lavialle Brigitte is running and its propensity to invest more and deepen its relationship with TripleLift , Sirdata , Ausha or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lavialle Brigitte revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lavialle Brigitte intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TripleLift | Legacy | TripleLift DMP | Data Management Platform | CRM | n/a | 2019 | 2019 |
In 2019, Lavialle Brigitte implemented TripleLift DMP capabilities for publisher advertising at Le Figaro in France. The engagement leveraged 1plusX’s real-time audience management technology, which became part of TripleLift after the 2022 acquisition, and targeted advertising and publisher monetization use cases within Le Figaro’s campaign operations. This implementation was concentrated on improving audience reach and campaign targeting for publisher ad inventory.
Core functional modules deployed included real-time audience management, contextual targeting, and lookalike modeling to expand reachable audience segments. TripleLift DMP was configured to host and activate audience segments for campaign-level targeting and to apply contextual signals for inventory monetization. These configurations align with standard Data Management Platform workflows for audience creation, segmentation, and activation.
The execution used 1plusX’s DMP technology as the underlying data layer and integrated with Le Figaro’s publisher advertising workflows for segment activation and campaign delivery. Operational coverage focused on France and on publisher advertising campaigns, with activation across display and programmatic inventory to support monetization. Data activation was oriented toward campaign orchestration and audience lift initiatives.
Outcomes reported from the deployment included an average audience reach lift of +38% and a +63% lift for technology sector campaigns, outcomes attributed to the DMP driven audience modeling and contextual targeting. TripleLift DMP in this engagement served as the central Data Management Platform for audience modeling and publisher monetization workflows.
|
|
|
|
|
Data Management Platform | CRM |
|
2024 | 2024 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ausha | Legacy | Ausha Platform | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022 Lavialle Brigitte deployed the Ausha Platform to provision podcast hosting and distribution capabilities. The Ausha Platform is used as an Application Hosting and Computing Services solution to centralize long form and serialized audio for media publishing, and its deployment aligns with examples such as Le Figaro publishing serialized editorial series including Les Récits du Figaro via Ausha.
The implementation focuses on core hosting and distribution functions typical of Application Hosting and Computing Services, including content ingestion and episode scheduling workflows, feed management, and orchestration of multi platform distribution for serialized audio. Operational scope is media and publishing operations in France, supporting editorial production teams and series level rollout governance to scale podcast production and streamline editorial-to-distribution workflows.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||