List of TripleLift DMP Customers
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Since 2010, our global team of researchers has been studying TripleLift DMP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TripleLift DMP for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TripleLift DMP for Data Management Platform include: Ringier Axel Springer Poland, a Poland based Media organisation with 1335 employees and revenues of $169.0 million, Media Impact Germany, a Germany based Media organisation with 300 employees and revenues of $130.0 million, Phrase, a Czech Republic based Professional Services organisation with 300 employees and revenues of $50.0 million, Lavialle Brigitte, a France based Manufacturing organisation with 1 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using TripleLift DMP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TripleLift DMP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Lavialle Brigitte | Manufacturing | 1 | $1M | France | TripleLift | TripleLift DMP | Data Management Platform | 2019 | n/a |
In 2019, Lavialle Brigitte implemented TripleLift DMP capabilities for publisher advertising at Le Figaro in France. The engagement leveraged 1plusX’s real-time audience management technology, which became part of TripleLift after the 2022 acquisition, and targeted advertising and publisher monetization use cases within Le Figaro’s campaign operations. This implementation was concentrated on improving audience reach and campaign targeting for publisher ad inventory.
Core functional modules deployed included real-time audience management, contextual targeting, and lookalike modeling to expand reachable audience segments. TripleLift DMP was configured to host and activate audience segments for campaign-level targeting and to apply contextual signals for inventory monetization. These configurations align with standard Data Management Platform workflows for audience creation, segmentation, and activation.
The execution used 1plusX’s DMP technology as the underlying data layer and integrated with Le Figaro’s publisher advertising workflows for segment activation and campaign delivery. Operational coverage focused on France and on publisher advertising campaigns, with activation across display and programmatic inventory to support monetization. Data activation was oriented toward campaign orchestration and audience lift initiatives.
Outcomes reported from the deployment included an average audience reach lift of +38% and a +63% lift for technology sector campaigns, outcomes attributed to the DMP driven audience modeling and contextual targeting. TripleLift DMP in this engagement served as the central Data Management Platform for audience modeling and publisher monetization workflows.
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Media Impact Germany | Media | 300 | $130M | Germany | TripleLift | TripleLift DMP | Data Management Platform | 2018 | n/a |
In 2018, Media Impact Germany deployed 1plusX's first-party DMP, an implementation that is now encompassed by TripleLift DMP, to build content-based audience segments and establish a first-party rate card. Media Impact Germany implemented TripleLift DMP Data Management Platform to support advertising and publisher monetization across its German operations and wider European properties.
The implementation focused on content-driven audience segmentation and first-party rate card configuration, leveraging core Data Management Platform capabilities such as audience management, segment profiling, and segment orchestration for monetization. TripleLift DMP was used to centralize audience definitions and drive pricing logic, aligning inventory packaging with content categories to support publisher CPM objectives.
The deployment originated as a 1plusX project and following TripleLift's March 2022 acquisition, the DMP capabilities sit under TripleLift DMP. Operational scope covered advertising and publisher monetization functions across Media Impact Germany and European properties, and the work implied establishment of first-party data governance and pricing workflows to improve publisher monetization and CPMs.
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Phrase | Professional Services | 300 | $50M | Czech Republic | TripleLift | TripleLift DMP | Data Management Platform | 2019 | n/a |
In 2019 Phrase integrated TripleLift DMP as a Data Management Platform to support marketing and advertising functions across its websites, online services, and interactive applications. Phrase a.s. and Phrase GmbH act as joint controllers for data processed through these web technologies, and the 2019 deployment is explicitly surfaced in the company cookie policy alongside other third party advertising vendors.
The TripleLift DMP implementation focused on standard DMP capabilities, including cookie-based identifier resolution, audience segmentation and segment activation for targeting and remarketing, and cookie synchronization to enable cross-site advertising workflows. Configuration emphasized handling of session and persistent cookies, classification into Strictly Necessary, Performance, Functional, and Targeting categories, and retention rules consistent with the site cookie lifetimes documented in the policy.
Integration scope included the broader advertising and martech stack named in Phrase’s cookie disclosures, with explicit linkages to Google analytics and tag management technologies, social platforms such as Facebook, LinkedIn, and Twitter, advertising exchanges and supply side partners including Pubmatic and Adroll, and marketing automation and on-site engagement providers such as Pardot and Drift. Consent and preference state were managed via the cookie compliance solution referenced as Optanon, enabling DMP activity to respect stored consent flags and prevent cookie-setting when users withdraw consent.
Operational coverage was web-first, applied to Phrase customer-facing properties and demand generation channels, and governed by the company cookie policy which treats cookie-derived signals as non-personal when not linked to identifiers under applicable local law. Governance included categorizing cookies by purpose, surfacing specific cookie names and lifetimes, and documenting third party relationships including TripleLift to provide transparency for advertising and data management activity.
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Media | 1335 | $169M | Poland | TripleLift | TripleLift DMP | Data Management Platform | 2019 | n/a |
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Buyer Intent: Companies Evaluating TripleLift DMP
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