LeadDesk Oy
LeadDesk Oy Technographics
LeadDesk Oy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LeadDesk Oy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 186 LeadDesk Oy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LeadDesk Oy has purchased the following applications: Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2023, Pathwire MailJet for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LeadDesk Oy is running and its propensity to invest more and deepen its relationship with Microsoft , Zoominfo , LeadDesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LeadDesk Oy revenues, which have grown to $27.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LeadDesk Oy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LeadDesk Oy Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, LeadDesk Oy implemented Microsoft 365 to provide Collaboration capabilities across the company. The deployment is referenced on the LeadDesk website, indicating Microsoft 365 is provisioned to support corporate productivity and public facing content workflows.
The Microsoft 365 implementation centers on core collaboration services typically associated with the platform, including Exchange Online for corporate email, SharePoint Online for intranet and content publishing, OneDrive for personal file synchronization, and Microsoft Teams for real time communication and meetings. Configuration likely emphasizes tenant level administration, licensing group constructs, and the standard security and compliance controls available within Microsoft 365.
Operational scope aligns with business functions that rely on Collaboration, including sales, customer support, marketing, and product teams, and is managed through a centralized Microsoft 365 tenant model with role based administration and identity integration. Governance and workflow standardization are expected to follow Microsoft 365 patterns for user provisioning, access control, and content lifecycle management, with visible links to Microsoft 365 services on their public website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 LeadDesk Oy deployed Zoominfo Platform to support Account Based Marketing efforts, with the Zoominfo Platform instrumented on their website to capture account-level signals and enrich inbound contacts. The implementation focuses on web-based signal capture and enrichment workflows rather than broad infrastructure changes, positioning the application as a front-line source of account and contact intelligence for demand generation teams.
Configuration emphasizes capabilities common to Account Based Marketing solutions, including audience segmentation, firmographic and contact enrichment, and web intent capture to prioritize accounts. The deployment leverages Zoominfo Platform features to create targeted account lists and to append intelligence to website interactions, enabling marketing teams to operationalize account selection and personalized outreach.
Operational coverage centers on marketing, demand generation, and commercial sales enablement within LeadDesk Oy, with website event streams feeding account scoring and engagement workflows. Integrations are implemented at the web layer to route enriched records and account signals into LeadDesk workflows, supporting coordinated ABM activities across marketing and sales functions.
Governance and process changes were oriented around ABM orchestration and data handling for on-site intelligence, including adjustments to campaign targeting and lead routing to incorporate Zoominfo Platform derived attributes. Ongoing tuning and segmentation updates are expected as teams refine account definitions and scoring criteria based on website-derived insights.
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Call Center | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021, LeadDesk Oy implemented Pathwire MailJet as its Transactional Email solution on its website. The deployment is focused on website-driven transactional messaging, with Pathwire MailJet responsible for sending automated system notifications and other real time customer-facing emails originating from the web application.
Functionally LeadDesk leverages Pathwire MailJet Transactional Email capabilities such as SMTP relay and REST API integration, template management, and event webhooks to handle delivery events and bounce processing. Operational ownership is aligned with the website development and operations teams who manage templates, sending rules, and monitoring as part of the website release workflow, positioning Pathwire MailJet as the primary transactional message layer for customer notifications and authentication flows.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2003 | 2003 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at LeadDesk Oy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by LeadDesk Oy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from LeadDesk Oy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the LeadDesk Oy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD LeadDesk Oy Technographics
LeadDesk Oy is a Professional Services organization based in Finland,
with around 186 employees and annual revenues of $27.9 million.
LeadDesk Oy operates a diverse technology stack with applications such as
Microsoft 365, Zoominfo Platform and Pathwire MailJet,
covering areas like Collaboration, Account Based Marketing and Transactional Email.
LeadDesk Oy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zoominfo and Sinch.
LeadDesk Oy recently adopted applications including
Zoominfo Platform in 2023, Salesforce Sales Cloud in 2021 and Pathwire MailJet in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LeadDesk Oy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LeadDesk Oy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LeadDesk Oy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.