Ridgewood, 11385, NY,
United States
Lefroy Brooks Technographics
Lefroy Brooks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lefroy Brooks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Lefroy Brooks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lefroy Brooks has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Packet Tide ExpressionEngine CMS (ex EllisLab) for Web Content Management in 2013, Oracle NetSuite CRM for CRM in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lefroy Brooks is running and its propensity to invest more and deepen its relationship with Google , Packet Tide , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lefroy Brooks revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lefroy Brooks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lefroy Brooks Tech Stack and Enterprise Applications
Lefroy Brooks Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Lefroy Brooks deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The United States based consumer packaged goods company with approximately 40 employees uses the service to centralize corporate email, calendar, and cloud document storage. The company references Google Workspace on its public website, indicating administrative configuration is active for external correspondence and collaboration links.
Implementation focuses on standard Google Workspace modules including Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, managed through the Google Admin Console to provision users and manage groups. Configuration includes shared drives and role based access controls to support product documentation, internal communications, and vendor correspondence workflows. Operational scope is company wide across core business functions rather than specific departmental silos. Google Workspace (Formerly Google G-Suite) underpins Lefroy Brooks Collaboration capabilities for email, document collaboration, and meetings.
|
Lefroy Brooks Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Packet Tide | Legacy | Packet Tide ExpressionEngine CMS (ex EllisLab) | Web Content Management | Content Management | n/a | 2013 | 2013 |
In 2013, Lefroy Brooks implemented Packet Tide ExpressionEngine CMS (ex EllisLab) as its Web Content Management platform to manage the corporate website and public-facing product information. Packet Tide ExpressionEngine CMS (ex EllisLab) is used to author and publish site pages, centralize media assets, and drive template-based page rendering for marketing and product presentation functions. This deployment reflects a single-site, content-driven architecture consistent with small commercial sites rather than multi-tenant enterprise CMS estates.
The implementation leverages standard Web Content Management capabilities, including template-driven rendering, structured content channels or content types, asset management for images and downloads, and the ExpressionEngine control panel for editorial workflows. Configuration likely centers on templates and channel schemas to model product and marketing content, with role-based editorial access for content creators and administrators. Automation in publishing and content version control are described by category-aligned workflows typical of ExpressionEngine installations.
Operational ownership sits with marketing and web operations for content creation and publishing, while technical administration is concentrated on the web hosting environment that serves the Packet Tide ExpressionEngine CMS (ex EllisLab) site. Governance focuses on editorial roles and publish approval flows to maintain brand and product page consistency across the site. The statement that Lefroy Brooks is using ExpressionEngine CMS on their website is supported by the site source.
|
Lefroy Brooks CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2013 | 2013 |
In 2013, Lefroy Brooks implemented Oracle NetSuite CRM to centralize customer and sales workflows. The 40-employee United States consumer packaged goods company deployed Oracle NetSuite CRM as a cloud SaaS solution to consolidate contact management, opportunity tracking, and activity logging for its small sales and service teams. The implementation focused on standardizing sales pipeline processes and unifying customer records across commercial operations.
Configuration emphasized core CRM modules including contact and account management, opportunity management, task and activity automation, and reporting dashboards to support sales and customer service functions. Rollout governance used a centralized administrator model with phased adoption across sales and customer service teams, aligning process changes to standardized lead qualification and opportunity stages. The deployment established a centralized repository for sales and customer interactions used by sales and service teams across Lefroy Brooks' US operations.
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Lefroy Brooks IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at Lefroy Brooks
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President | CXO | Finance | ||||
| Operations Manager | Manager | Finance | ||||
| Marketing Manager | Manager | Marketing |
Apps Being Evaluated by Lefroy Brooks Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||