AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Lefroy Brooks Tech Stack and Enterprise Applications

Lefroy Brooks Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2016 2016
In 2016, Lefroy Brooks deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The United States based consumer packaged goods company with approximately 40 employees uses the service to centralize corporate email, calendar, and cloud document storage. The company references Google Workspace on its public website, indicating administrative configuration is active for external correspondence and collaboration links. Implementation focuses on standard Google Workspace modules including Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, managed through the Google Admin Console to provision users and manage groups. Configuration includes shared drives and role based access controls to support product documentation, internal communications, and vendor correspondence workflows. Operational scope is company wide across core business functions rather than specific departmental silos. Google Workspace (Formerly Google G-Suite) underpins Lefroy Brooks Collaboration capabilities for email, document collaboration, and meetings.
Lefroy Brooks Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Packet Tide Legacy Packet Tide ExpressionEngine CMS (ex EllisLab) Web Content Management Content Management n/a 2013 2013
In 2013, Lefroy Brooks implemented Packet Tide ExpressionEngine CMS (ex EllisLab) as its Web Content Management platform to manage the corporate website and public-facing product information. Packet Tide ExpressionEngine CMS (ex EllisLab) is used to author and publish site pages, centralize media assets, and drive template-based page rendering for marketing and product presentation functions. This deployment reflects a single-site, content-driven architecture consistent with small commercial sites rather than multi-tenant enterprise CMS estates. The implementation leverages standard Web Content Management capabilities, including template-driven rendering, structured content channels or content types, asset management for images and downloads, and the ExpressionEngine control panel for editorial workflows. Configuration likely centers on templates and channel schemas to model product and marketing content, with role-based editorial access for content creators and administrators. Automation in publishing and content version control are described by category-aligned workflows typical of ExpressionEngine installations. Operational ownership sits with marketing and web operations for content creation and publishing, while technical administration is concentrated on the web hosting environment that serves the Packet Tide ExpressionEngine CMS (ex EllisLab) site. Governance focuses on editorial roles and publish approval flows to maintain brand and product page consistency across the site. The statement that Lefroy Brooks is using ExpressionEngine CMS on their website is supported by the site source.
Lefroy Brooks CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite CRM CRM CRM n/a 2013 2013
In 2013, Lefroy Brooks implemented Oracle NetSuite CRM to centralize customer and sales workflows. The 40-employee United States consumer packaged goods company deployed Oracle NetSuite CRM as a cloud SaaS solution to consolidate contact management, opportunity tracking, and activity logging for its small sales and service teams. The implementation focused on standardizing sales pipeline processes and unifying customer records across commercial operations. Configuration emphasized core CRM modules including contact and account management, opportunity management, task and activity automation, and reporting dashboards to support sales and customer service functions. Rollout governance used a centralized administrator model with phased adoption across sales and customer service teams, aligning process changes to standardized lead qualification and opportunity stages. The deployment established a centralized repository for sales and customer interactions used by sales and service teams across Lefroy Brooks' US operations.
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Lefroy Brooks IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2016 2016

IT Decision Makers and Key Stakeholders at Lefroy Brooks

First Name Last Name Title Function Department Email Phone
President CXO Finance
Operations Manager Manager Finance
Marketing Manager Manager Marketing

Apps Being Evaluated by Lefroy Brooks Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lefroy Brooks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lefroy Brooks digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Lefroy Brooks Technographics
Lefroy Brooks is a Consumer Packaged Goods organization based in United States, with around 40 employees and annual revenues of $4.0 million.
Lefroy Brooks operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Packet Tide ExpressionEngine CMS (ex EllisLab) and Oracle NetSuite CRM, covering areas like Collaboration, Web Content Management and CRM.
Lefroy Brooks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Packet Tide and Oracle.
Lefroy Brooks recently adopted applications including Salesforce Sales Cloud in 2021, Google Workspace (Formerly Google G-Suite) in 2016 and Cloudflare CDN in 2016, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lefroy Brooks’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Lefroy Brooks’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lefroy Brooks technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.