Licious
House of Licious, Zed Pearl, # 12, HAL Old Airport Rd,
Bangalore, 560038,
India
Bangalore, 560038,
India
91 1800-4190-786
Retail
Licious Technographics
Licious Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Licious and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Licious employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Licious has purchased the following applications: Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2015, Locus TrackIQ (Formerly MotionTrack) for Real-Time Transportation Visibility in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Licious is running and its propensity to invest more and deepen its relationship with Freshworks , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Licious revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Licious intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Licious Tech Stack and Enterprise Applications
Licious AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Licious deployed Freshdesk Messaging (Formerly Freshchat) on its website as a customer engagement channel, aligning the implementation with the Chatbots and Conversational AI category. The Freshdesk Messaging (Formerly Freshchat) deployment was positioned to handle real-time customer queries and order support directly from web visitors, connecting web sessions to support workflows for the company operating in India.
The implementation used a client-side chat widget embedded in the Licious website that communicates with Freshdesk Messaging cloud services, enabling standard Chatbots and Conversational AI capabilities such as automated bot triage, live agent handoff, canned responses, proactive messaging, and a unified conversation inbox for agents. Operational ownership centered on customer support and order management teams, and the rollout required configuration of conversation routing, agent queues, message templates, and SLA-driven workflows to centralize web-originated conversations into a single support workflow.
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Licious Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Licious implemented Microsoft 365 as its Collaboration platform. Microsoft 365 is referenced on Licious's website as part of the company productivity stack and underpins collaboration across the 3500-employee retail organization.
The Microsoft 365 deployment emphasizes core Collaboration capabilities, including enterprise email, cloud file storage and document collaboration, team messaging and meeting services, and browser-based Office authoring. Configuration work included tenant provisioning, identity aligned access controls, mailbox and document lifecycle policies, and intranet style site organization to support internal knowledge flows. Microsoft 365 is used as the primary productivity layer for content creation, file sharing and team coordination.
Operational coverage spans corporate business functions such as product, marketing, customer support and corporate operations where collaboration and document workflows are central. Governance focused on establishing access controls, information architecture, collaboration policies and staged user adoption to manage content and permissions. The implementation positions Microsoft 365 as the foundational Collaboration platform cited in Licious's public technology footprint.
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Collaboration | Collaboration |
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2016 | 2016 |
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Licious SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Locus | Legacy | Locus TrackIQ (Formerly MotionTrack) | Real-Time Transportation Visibility | SCM | n/a | 2019 | 2019 |
In 2019, Licious implemented Locus TrackIQ (Formerly MotionTrack) to deliver Real-Time Transportation Visibility for its transportation and last mile distribution operations in India. Locus TrackIQ was adopted to centralize live position tracking and event orchestration for the company fleet.
The deployment used Locus TrackIQ's core functional capabilities, including live vehicle location, ETA calculation and dynamic arrival prediction, event and exception management, geofence based alerts, and consolidated visibility dashboards. Configuration work focused on routing state monitoring, automated status updates, and role based dashboards for operations teams.
Locus TrackIQ was integrated with Licious' fleet telematics and driver mobile applications and linked with order and route orchestration systems to correlate shipment records with live vehicle telemetry. The integration provided a steady operational feed consumed by dispatch, customer care, and warehouse receiving to surface location and ETA data.
Operational governance emphasized centralized operations monitoring, a standardized event taxonomy for exceptions, and revised workflows for exception handling and customer notifications. The implementation positioned Locus TrackIQ as the primary Real-Time Transportation Visibility layer within Licious' logistics technology stack.
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Licious CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2018 | 2018 |
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Licious ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Licious PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Licious IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Licious CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Licious
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Licious Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Licious IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Licious digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Licious Technographics
Licious is a Retail organization based in India,
with around 3500 employees and annual revenues of $350.0 million.
Licious operates a diverse technology stack with applications such as
Freshdesk Messaging (Formerly Freshchat), Microsoft 365 and Locus TrackIQ (Formerly MotionTrack),
covering areas like Chatbots and Conversational AI, Collaboration and Real-Time Transportation Visibility.
Licious has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Freshworks, Microsoft and Locus.
Licious recently adopted applications including
Google Cloud Platform (GCP) in 2021, Amazon CloudFront in 2021 and Google Identity Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Licious’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Licious’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Licious technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.