Lights4Fun
The Hamlet Hornbeam Park,
Harrogate, HG2 8RE,
United Kingdom
Harrogate, HG2 8RE,
United Kingdom
44 14 2381-6040
Retail
Lights4Fun Technographics
Lights4Fun Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lights4Fun and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 49 Lights4Fun employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lights4Fun has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2023, Shopify for eCommerce in 2022, Hotjar for Customer Experience in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lights4Fun is running and its propensity to invest more and deepen its relationship with Oracle , Klarna , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lights4Fun revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lights4Fun intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lights4Fun Tech Stack and Enterprise Applications
Lights4Fun ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | Celigo | 2023 | 2023 |
In 2023, Lights4Fun implemented Oracle NetSuite ERP as its ERP Financial platform to consolidate ecommerce transactions and core finance operations. The implementation supported a UK retail eCommerce operator with 49 employees and aimed to align order processing with financial ledgers and reporting.
Oracle NetSuite ERP was configured to provide core financial modules including general ledger, accounts payable, accounts receivable, and financial reporting, while also extending order management capabilities to capture Shopify sales flows. Configuration emphasis was on order-to-cash orchestration and invoice posting so that ecommerce order events feed directly into the ERP financial ledgers.
Celigo served as the SI VAR for the project and implemented integrations linking Shopify storefront data, Zendesk customer support activity, and Yotpo community content into NetSuite. These integrations enabled synchronized order, customer, and UGC context between ecommerce, customer service, marketing, and finance systems, with data flows designed to support transactional reconciliation and service agents referencing order histories.
Operational coverage centered on ecommerce, customer service, marketing, and finance teams with implementation activity coordinated from the Harrogate site. Rollout activities included integration-led cutover and staff enablement for customer advisors and finance users, with governance focused on aligning customer support workflows and marketing engagement processes to the new ERP Financial data model.
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Payment Processing | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Lights4Fun eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Lights4Fun implemented Shopify as its eCommerce platform on its public website. The Shopify implementation centralized the customer-facing storefront, product catalog, shopping cart and checkout flows, and order capture for the UK retail operation. The deployment leverages Shopify hosted architecture to deliver web storefronts, content pages, and commerce APIs for checkout and order management. The effort was oriented toward strengthening online merchandising and direct-to-consumer sales functions.
Functional coverage includes catalog management, pricing and promotions configuration, inventory availability tied to online listings, payment processing at checkout, and order lifecycle management through fulfillment and customer service workflows. Administration and governance are organized around role based access for merchandising, operations, and customer support, with catalog and order workflows adapted for a 49 employee retail organization. Shopify is used on their website to manage product assortments and online sales, and the eCommerce deployment aligns with standard commerce functional modules such as storefront management, inventory synchronization, and checkout orchestration.
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Lights4Fun CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015, Lights4Fun implemented Hotjar on their public e-commerce website. Hotjar was deployed as part of the company Customer Experience tooling to capture qualitative behavioral data for website optimization.
The Hotjar implementation used a page-level script to enable session recordings and heatmaps, standard Hotjar capabilities for visualizing click, move, and scroll behavior. Configuration focused on conversion funnels, product category pages, and checkout flows to surface UX friction and inform prioritization of site improvements. The Hotjar dashboard and feedback widgets were provisioned to collect on-page responses and session replays for manual analysis.
Operational coverage centered on the Lights4Fun UK retail site and supported digital marketing, UX, and e-commerce merchandising functions. Data collection was organized by page and funnel segments so site teams could review user journeys and qualitative signals in context.
Governance was implemented through Hotjar account administration, role-based access to the Hotjar dashboard, and page-level tagging controls to restrict data capture to targeted areas of the site. Implementation emphasized lightweight instrumentation suitable for a 49 person retail organization and centralized behavioral analytics within the Hotjar application.
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation, Campaign Management | CRM |
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2013 | 2013 |
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Partner Relationship Management | CRM |
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2009 | 2009 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Lights4Fun IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Lights4Fun CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Lights4Fun
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Operations | |
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CFO | CXO | Finance | |
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FP&A Manager | Manager | Finance | |
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Apps Being Evaluated by Lights4Fun Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lights4Fun IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lights4Fun digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lights4Fun Technographics
Lights4Fun is a Retail organization based in United Kingdom,
with around 49 employees and annual revenues of $29.0 million.
Lights4Fun operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Shopify and Hotjar,
covering areas like ERP Financial, eCommerce and Customer Experience.
Lights4Fun has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Shopify and Contentsquare.
Lights4Fun recently adopted applications including
Oracle NetSuite ERP in 2023, Klarna Payments in 2022 and Shopify in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lights4Fun’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lights4Fun’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lights4Fun technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.