Dallas, 75201, TX,
United States
Limetree Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Limetree and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Limetree employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Limetree has purchased the following applications: AdsEra CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Limetree is running and its propensity to invest more and deepen its relationship with AdsEra or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Limetree revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Limetree intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdsEra | Legacy | AdsEra CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024, Limetree implemented AdsEra CRM to manage marketing-driven lead workflows and multichannel outreach. Limetree appears on AdsEra's customer list and likely used AdsEra CRM to coordinate campaign workflows and messaging across email and WhatsApp aimed at boosting campaign engagement. The deployment aligns with core CRM capabilities for lead capture, contact segmentation, campaign orchestration, and workflow automation. AdsEra CRM is referenced here as the application supporting those capabilities within Limetree's stack.
The implementation is consistent with a cloud SaaS CRM architecture using modules for lead management, campaign orchestration, and messaging automation, with explicit use of email and WhatsApp channels for outbound sequences. Operational coverage focused on marketing and sales functions, with inferred process changes around lead routing, campaign orchestration, and sales handoff governance to unify marketing driven leads with follow up activities. AdsEra CRM therefore serves as Limetree CRM for multichannel engagement and lead lifecycle management.
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