Lionel Racing
6301 Performance Dr Sw,
Concord, 28027, NC,
United States
Concord, 28027, NC,
United States
1 704-454-4200
Consumer Packaged Goods
Lionel Racing Technographics
Lionel Racing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lionel Racing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Lionel Racing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lionel Racing has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Oracle NetSuite SuiteCommerce for eCommerce in 2015, Oracle NetSuite CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lionel Racing is running and its propensity to invest more and deepen its relationship with Oracle , Avalara , USPS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lionel Racing revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lionel Racing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lionel Racing Tech Stack and Enterprise Applications
Lionel Racing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Lionel Racing expanded use of Oracle NetSuite ERP to better align e-Commerce operations with its inventory, sales and financial systems. At the time Oracle NetSuite ERP was already the ERP system of record for Lionel, and the implementation concentrated on strengthening the integration layer between the storefront and ERP to eliminate manual porting of revenue transactions and to reconcile inventory and returns in real time.
The deployment emphasized ERP Financial capabilities including order management, inventory management, sales order processing, returns handling and core financials such as accounts receivable and general ledger configuration within Oracle NetSuite ERP. Configuration and workflow automation focused on automated transaction ingestion and reconciliation so revenue transactions generated by e-Commerce would be recorded directly in NetSuite rather than being ported back manually.
Integration work targeted the existing e-commerce platform and internal fulfillment processes, establishing bidirectional data flows for inventory availability, sales transactions and returns processing. Governance and operational scope involved IT and operations teams under the VP of Information Technology and Operations, with new process controls and reconciliation checkpoints instituted to keep data flows in sync across commerce, fulfillment and finance functions.
|
|
|
|
|
Tax Management | ERP |
|
2015 | 2015 |
|
Lionel Racing eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite SuiteCommerce | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015 Lionel Racing deployed Oracle NetSuite SuiteCommerce to unify its eCommerce operations with NetSuite ERP. The implementation targeted the Lionel Trains and Lionel Racing brands and was driven by a need to align online transactions with inventory, sales and financial records. NetSuite was already the ERP system of record at Lionel, and company leadership reported that an earlier eCommerce system was not well integrated, which caused revenue transactions to occur on a separate platform and required manual porting back into the ERP.
Configuration emphasized standard SuiteCommerce capabilities, including catalog and storefront management, order management and workflow, inventory availability and returns handling, and embedded billing reconciliation so orders flow directly into NetSuite financials. The Oracle NetSuite SuiteCommerce deployment leveraged native SuiteCommerce data models and order orchestration to reduce data handoffs and support order to cash continuity.
Integrations centered on direct transactional integration with NetSuite ERP for real time inventory visibility, sales transaction posting and financial consolidation, enabling IT and operations teams to reconcile sales, inventory and returns within a single system of record. The deployment impacted IT, operations and finance functions and was positioned to remove the manual reconciliation work that previously accompanied online revenue and return flows.
Governance changes included centralizing revenue transaction capture in NetSuite and revising fulfillment and returns workflows to align with ERP driven inventory states and financial posting rules. The project narrative emphasized eliminating the effort of porting revenue transactions and improving data flow synchronization across eCommerce, inventory and finance as core objectives of the Oracle NetSuite SuiteCommerce implementation.
|
|
|
|
|
Shipping Management | eCommerce |
|
2019 | 2019 |
|
Lionel Racing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018 Lionel Racing implemented Oracle NetSuite CRM as its cloud-hosted customer relationship management platform. Oracle NetSuite CRM is embedded on the Lionel Racing website to capture inbound contacts and centralize customer records, establishing the application as the companys primary CRM for customer-facing interactions.
The deployment centers on core CRM functional modules, including contact and account management, web-to-lead form processing, opportunity and pipeline management, and service case activity logging. Configuration work documented includes mapping website form submissions into canonical contact records, automated lead assignment rules, and sales stage workflows to support structured prospect qualification and follow up.
Operational coverage targets the sales and customer support teams across the United States, running on a cloud SaaS architecture without on-premise components. Governance practices emphasized a centralized data model, role based access controls, and standardized record templates to enforce consistent customer data, routing workflows and operational ownership within the organization.
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
Lionel Racing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Lionel Racing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Vice President of Supply Chain Management | VP | Supply Chain | |
|
|
|
Executive Vice President and Chief Financial Officer | CXO | Finance | |
|
|
|
Senior Vice President / General Manager | VP | Operations | |
|
|
|
VIce President Information Technology | VP | IT | |
|
|
|
Director of Ecommerce | Director | Finance | |
|
|
|
Vice President of Marketing and Communications | VP | Marketing | |
|
|
|
Credit and Collections Manager | Manager | Finance | |
|
|
|
Director of Applications NetSuite | Director | IT | |
|
|
|
Director of Engineering | Director | Finance | |
|
Apps Being Evaluated by Lionel Racing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lionel Racing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lionel Racing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Lionel Racing Technographics
Lionel Racing is a Consumer Packaged Goods organization based in United States,
with around 150 employees and annual revenues of $20.0 million.
Lionel Racing operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle NetSuite SuiteCommerce and Oracle NetSuite CRM,
covering areas like ERP Financial, eCommerce and CRM.
Lionel Racing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle.
Lionel Racing recently adopted applications including
Salesforce Marketing Cloud in 2020, USPS Click-N-Ship in 2019 and Oracle Netsuite Bronto Marketing Platform in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lionel Racing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lionel Racing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lionel Racing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.