LiveRamp
225 Bush Street Seventeenth Floor,
San Francisco, 94104, CA,
United States
San Francisco, 94104, CA,
United States
1 866-352-3267
Professional Services
LiveRamp Technographics
LiveRamp Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LiveRamp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 LiveRamp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LiveRamp has purchased the following applications: Auditoria SmartPay for AP Automation in 2020, Greenhouse ATS for Applicant Tracking System in 2015, Workday Professional Services Automation (PSA) for Professional Services Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LiveRamp is running and its propensity to invest more and deepen its relationship with Auditoria , Intuit , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LiveRamp revenues, which have grown to $660.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LiveRamp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LiveRamp Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Auditoria | Legacy | Auditoria SmartPay | AP Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, LiveRamp implemented Auditoria SmartPay for AP Automation within its finance organization to augment Workday Financial Management with AI based bots and autonomous finance workflows. The initial deployment prioritized the Office of the CFO and targeted collections workflows and month end accruals to accelerate cash performance and tighten month end close processes.
Auditoria SmartPay was configured with modules for collections automation, accrual orchestration, cash performance orchestration, and automated approval routing. The implementation leveraged AI, machine learning, natural language processing, and computer vision capabilities alongside cloud data ops to standardize data extraction, classify vendor and invoice records, and drive rule based decisioning across payables and receivables workflows.
The solution integrated with Workday Financial Management to ingest transactional ledgers and payables data, enabling near real time visibility across receivables and accruals and supporting automated downstream actions. Operational coverage concentrated on finance teams responsible for accounts receivable, accounts payable reconciliation, and month end close within LiveRamp's finance function.
Governance and process transformation emphasized standardizing finance processes, instrumenting automated controls, and surfacing exception workflows to accelerate decision making and mitigate fraud risk. Outcomes highlighted in the session included improved visibility over stagnant data, mitigation of fraud and risk, and increased operational efficiency to drive enhanced margins and improved cash performance.
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AR Automation | ERP Financial Management |
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2020 | 2020 |
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ERP Financial | ERP Financial Management |
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2011 | 2011 |
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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Subscription and Recurring Billing | ERP Financial Management |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP Financial Management |
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2019 | 2019 |
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Subscription and Recurring Billing | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
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Employee Experience, Employee Engagement | HCM |
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2022 | 2024 |
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Interview Scheduling | HCM |
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2020 | 2020 |
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Talent Assessment | HCM |
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2019 | 2019 |
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Video Interviewing | HCM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Professional Services Automation (PSA) | Professional Services Automation | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, LiveRamp implemented Workday Professional Services Automation (PSA) to standardize delivery and financial operations for its services organization. The deployment used Workday as a cloud native platform, positioning Workday Professional Services Automation within LiveRamp’s single source of trusted financial and HR data, and the Professional Services Automation solution was intended to support finance, HR, and services delivery functions.
The Workday Professional Services Automation implementation emphasized core PSA capabilities typical for the category, including project accounting, resource allocation and scheduling, time and expense capture, billing orchestration, and workflow driven approvals. Configuration focused on aligning project financials with existing Workday financial and HR objects so that project cost, revenue recognition, and resource costing referenced the same canonical worker and cost center records used by finance and HR.
Operationally the application was embedded in a cloud native Workday architecture that LiveRamp later used to create separate Workday instances during the 2018 carve out, demonstrating the platform’s ability to provision discrete tenant instances. The PSA deployment supported cross functional use across finance, operations, and services teams, and provided greater visibility into workflows, routings, approvals, and notifications accessible to employees wherever they worked.
Governance and process changes centered on decentralizing transactional activity while preserving centralized financial controls, enabling the finance organization to act more as an advisory partner through cleaner reconciliations and consolidated data. LiveRamp used the Workday Professional Services Automation implementation as part of a repeatable integration model for subsequent acquisitions, leveraging the unified financial and HR data foundation to scale services operations and preserve continuity during carve outs.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2017 | 2017 |
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Account Based Marketing | CRM |
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2017 | 2017 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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PR and Media Communication | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2019 | 2019 |
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
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2019 | 2019 |
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Sourcing | Procurement |
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2019 | 2019 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Configure Price Quote (CPQ) | SPM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2022 | 2022 |
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API Management, Extract, Transform, and Load (ETL), iPaaS (Integration Platform as a Service) | PaaS |
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2019 | 2019 |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2021 | 2021 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2021 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at LiveRamp
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by LiveRamp Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD LiveRamp Technographics
LiveRamp is a Professional Services organization based in United States,
with around 1400 employees and annual revenues of $660.0 million.
LiveRamp operates a diverse technology stack with applications such as
Auditoria SmartPay, Greenhouse ATS and Workday Professional Services Automation (PSA),
covering areas like AP Automation, Applicant Tracking System and Professional Services Automation.
LiveRamp has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Auditoria, Greenhouse and Workday.
LiveRamp recently adopted applications including
6sense Account Engagement Platform in 2023, UKG Great Place to Work Emprising in 2022 and Jenkins in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LiveRamp’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LiveRamp’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LiveRamp technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.