Cambridge, 2138, MA,
United States
Local Root Technographics
Local Root Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Local Root and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Local Root employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Local Root has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Yotpo Reviews for Product Review Management in 2019, Oracle NetSuite CRM for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Local Root is running and its propensity to invest more and deepen its relationship with Google , Yotpo , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Local Root revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Local Root intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Local Root Tech Stack and Enterprise Applications
Local Root Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Local Root implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform for the 20-person media company based in the United States. The presence of Google Workspace (Formerly Google G-Suite) is also reflected on the company website, indicating organization-wide adoption.
The deployment leverages core Collaboration modules including Gmail, Google Drive, Google Docs, Google Calendar, Google Meet, and the Workspace Admin console to manage users and security, and it supports business functions such as editorial, content production, marketing, and operations. Configuration aligns with small enterprise patterns, with provisioning across the organization, shared drives for content assets, real time document collaboration workflows, and centralized user administration through the Admin console.
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Local Root eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yotpo | Legacy | Yotpo Reviews | Product Review Management | eCommerce | n/a | 2019 | 2019 |
In 2019, Local Root implemented Yotpo Reviews for Product Review Management on its website. The deployment embedded Yotpo Reviews widgets into the front end to capture and display user reviews and star ratings, enabling on-site collection of audience feedback and public review display. Implementation focused on review collection flows, moderation queues, and display templates typical of Product Review Management solutions. Local Root is a small media company with about 20 employees, and the rollout targeted content and marketing teams responsible for audience engagement and editorial oversight.
Yotpo Reviews was configured to surface user-generated content through embedded review forms and display components, with moderation workflows to vet submissions before publication and aggregated rating summaries on content pages. Integration scope was limited to the website front-end and Yotpo Reviews hosting, with configuration work to adapt widget placement and display templates for the site. Governance centered on editorial approval and moderation policies operated by the marketing team, with iterative adjustments to review prompts and display logic. The implementation represents a lightweight, website-focused Product Review Management deployment aligned to content and audience engagement functions.
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Local Root CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, Local Root implemented Oracle NetSuite CRM. Local Root is a United States media company with approximately 20 employees, and the deployment was scoped to centralize customer and prospect records while formalizing sales pipeline activities across client-facing teams. The implementation positioned Oracle NetSuite CRM as the primary system of record to support sales, marketing, and client services business functions.
The rollout concentrated on standard CRM functional modules including contact and account management, lead capture, opportunity management, activity and task tracking, and reporting dashboards. Configuration prioritized small-team usability, role based access controls for sales and marketing users, and process templates to standardize pipeline stages and follow up cadence. Governance emphasized centralized data stewardship and clear record ownership rules to simplify operational workflows and cross functional coordination.
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Local Root IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Local Root
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Local Root Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||