AI Buyer Insights:

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

Lofty Zweitfrisuren
Location
Rheinstrasse 40-42,
Darmstadt, 64283,
Germany
Website
https://www.lofty.de/
Phone
49 6106 79025
Artw industry
Retail
Employee
Revenue

Lofty Zweitfrisuren Technographics

Lofty Zweitfrisuren Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Lofty Zweitfrisuren and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 53 Lofty Zweitfrisuren employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Lofty Zweitfrisuren has purchased the following applications: Microsoft 365 for Collaboration in 2017, SendinBlue for Marketing Automation in 2020, WEBSALE shop system for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Lofty Zweitfrisuren is running and its propensity to invest more and deepen its relationship with Microsoft , Brevo , CleverReach or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Lofty Zweitfrisuren revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lofty Zweitfrisuren intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Lofty Zweitfrisuren Tech Stack and Enterprise Applications

Lofty Zweitfrisuren Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2017 2017
In 2017, Lofty Zweitfrisuren implemented Microsoft 365 as its Collaboration platform. The company of 53 employees is documented as using Microsoft 365 on their website, positioning Microsoft 365 as the primary cloud collaboration layer for internal communication, document management, and content publishing workflows. The implementation emphasized core Microsoft 365 functional modules common to Collaboration deployments, including Exchange Online for enterprise mail, SharePoint for intranet and document libraries, and Microsoft Teams for real-time collaboration and meetings. Configuration work centered on tenant-based cloud provisioning, user account management, and site collections to support retail-specific content and document lifecycles. Operational coverage extended across merchandising, store operations, customer service, and corporate staff to centralize collaboration and content editing. Governance was structured around role-based access controls and content approval workflows, leveraging Microsoft 365 administration and identity controls to enforce access and retention policies while surfacing collaboration features into the public website content processes.
Lofty Zweitfrisuren CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Brevo Legacy SendinBlue Marketing Automation CRM n/a 2020 2020
In 2020, Lofty Zweitfrisuren deployed SendinBlue on its public website to centralize customer email capture and campaign delivery. The implementation positions SendinBlue as the Marketing Automation platform driving on-site subscription flows, newsletter distribution, and automated messaging tied to customer interactions on the site. The implementation focused on configuring SendinBlue modules common to Marketing Automation deployments, including email campaign composition, contact list segmentation, subscription form embedding, and basic automation workflows for welcome and follow up sequences. SendinBlue was configured to host and send transactional templates and marketing newsletters, and to manage contact attributes used for segmentation and personalization within campaign orchestration. Operational ownership sits with the marketing function and e commerce touchpoints on the Lofty website, with deployment scoped to customer facing pages and email channels serving German customers. Governance included configuring consent capture and double opt in behavior in line with regional privacy expectations, and operational handoff delivered training and configuration documentation for marketing staff to manage campaign cadence and list hygiene.
Marketing Automation CRM 2017 2017
Lofty Zweitfrisuren IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Websale Legacy WEBSALE shop system Application Hosting and Computing Services IaaS n/a 2019 2019
In 2019, Lofty Zweitfrisuren implemented the WEBSALE shop system as its hosted e-commerce platform within the Application Hosting and Computing Services category to power storefront operations on lofty.de. Lofty Zweitfrisuren uses the WEBSALE shop system to support online retail and sales functions for the company. The WEBSALE shop system configuration emphasizes core commerce capabilities common to the category, including product catalog management, pricing and promotions, shopping cart and checkout workflows, order management and customer account functions. The implementation follows a hosted application architecture with console level administration for merchandising, content publishing and tax and shipping parameterization. Source data confirms the WEBSALE shop system is embedded on the company website, and the deployment is operated by the retailer to coordinate online order capture with back-office inventory and fulfillment workflows. Operational governance is centered on the retailer's ecommerce team, which manages catalog updates, content publication and order processing procedures within the WEBSALE shop system.

IT Decision Makers and Key Stakeholders at Lofty Zweitfrisuren

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Lofty Zweitfrisuren Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lofty Zweitfrisuren IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lofty Zweitfrisuren digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Lofty Zweitfrisuren Technographics
Lofty Zweitfrisuren is a Retail organization based in Germany, with around 53 employees and annual revenues of $7.0 million.
Lofty Zweitfrisuren operates a diverse technology stack with applications such as Microsoft 365, SendinBlue and WEBSALE shop system, covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.
Lofty Zweitfrisuren has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Brevo and Websale.
Lofty Zweitfrisuren recently adopted applications including SendinBlue in 2020, WEBSALE shop system in 2019 and Microsoft 365 in 2017, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lofty Zweitfrisuren’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Lofty Zweitfrisuren’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lofty Zweitfrisuren technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.