Long Realty
900 E. River Rd.,
Tucson, 85718, AZ,
United States
Tucson, 85718, AZ,
United States
1 800-354-5664
Construction and Real Estate
Long Realty Technographics
Long Realty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Long Realty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Long Realty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Long Realty has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2020, MoxiEngage for Real Estate CRM in 2018, Cloudflare CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Long Realty is running and its propensity to invest more and deepen its relationship with Intuit , MoxiWorks , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Long Realty revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Long Realty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Long Realty Tech Stack and Enterprise Applications
Long Realty ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, Long Realty implemented Intuit Quickbooks Enterprise. The deployment established Intuit Quickbooks Enterprise as the company ERP Financial backbone for corporate accounting within the United States real estate and construction operations.
The implementation focused on core financial modules typical of ERP Financial systems, with configuration of the general ledger, accounts payable, accounts receivable, bank reconciliation and payroll capabilities. Financial close workflows, billing and cash management functions were configured to support brokerage and property accounting structures, and the chart of accounts was aligned to reflect Real Estate business lines.
Operational integrations emphasized payroll and banking workflows as reflected in internal finance usage of Quickbooks, payroll and banking functions. Bank transaction feeds and payroll processing were used to streamline transaction reconciliation and cash operations, supporting finance department activities based in Mesa, Arizona and company wide accounting tasks.
Governance was centralized under the finance organization, with a Finance Manager overseeing day to day financial operations since June 2020, standardizing bookkeeping and payroll processes and instituting regular reconciliation and control procedures. The implementation narrative centers on Intuit Quickbooks Enterprise as Long Realty ERP Financial system for corporate accounting and payroll management.
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Long Realty CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MoxiWorks | Legacy | MoxiEngage | Real Estate CRM | CRM | n/a | 2018 | 2018 |
In 2018, Long Realty implemented MoxiEngage, a Real Estate CRM, to centralize agent and client relationship management across its brokerage. The deployment targeted Long Realty's Tucson, Arizona operations and its approximately 1,400 real estate agents, aligning the implementation with corporate marketing and technology leadership responsible for agent enablement.
MoxiEngage was configured to deliver core Real Estate CRM capabilities including contact and lead management, opportunity and pipeline tracking, activity logging, and automated engagement workflows. Configuration emphasized real estate specific workflows such as client lifecycle stages, listing and buyer pipelines, and mobile access to support field-facing agents and sales staff.
The technical footprint used vendor hosted MoxiWorks components with centralized administration and role based access controls managed by Long Realty's Marketing and Technology organization. Governance included staged rollout to broker and agent cohorts, data stewardship policies for client records, and operational handoffs to marketing for campaign and presentation support. The program supported Long Realty's stated objective to improve the client experience and provide agents with contemporary tools for presenting value to prospective clients.
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Long Realty IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
In 2022, Long Realty implemented Cloudflare CDN as its Content Delivery Network to deliver and accelerate content for its public website. The deployment is focused on the corporate site at https://www.longrealty.com/, positioning Cloudflare CDN to support web performance and availability for marketing and other customer-facing digital channels.
The Cloudflare CDN implementation uses category-aligned capabilities such as edge caching for static assets, HTTP caching policies, origin pull configuration, TLS termination at the edge, and HTTP protocol optimizations, reflecting standard Content Delivery Network functionality. Cache-control rules, asset purge workflows, and CDN control plane configuration are applied to manage content freshness and delivery behavior for web assets served through Cloudflare CDN.
Operational governance is handled through internal web operations and IT configuration processes that manage DNS routing, SSL certificate management, and CDN configuration changes. Cloudflare CDN is integrated at the network and HTTP layer to route user requests to edge nodes and offload origin traffic, supporting Long Realty Cloudflare CDN Content Delivery Network functions for content delivery, web performance, and online listing presentation.
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IT Decision Makers and Key Stakeholders at Long Realty
| First Name | Last Name | Title | Function | Department | Phone | |
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COO | CXO | Operations | |
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CEO | CXO | Operations | |
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President, Operations | CXO | Operations | |
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Designated Broker | Director | Operations | |
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Apps Being Evaluated by Long Realty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Long Realty IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Long Realty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Long Realty Technographics
Long Realty is a Construction and Real Estate organization based in United States,
with around 1700 employees and annual revenues of $600.0 million.
Long Realty operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, MoxiEngage and Cloudflare CDN,
covering areas like ERP Financial, Real Estate CRM and Content Delivery Network.
Long Realty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, MoxiWorks and Cloudflare.
Long Realty recently adopted applications including
Cloudflare CDN in 2022, Intuit Quickbooks Enterprise in 2020 and MoxiEngage in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Long Realty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Long Realty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Long Realty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.