Neuilly Sur Seine, 92200,
France
M6 Publicite Technographics
M6 Publicite Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by M6 Publicite and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 138 M6 Publicite employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that M6 Publicite has purchased the following applications: Sirdata Audience Insights for Analytics and BI in 2023, Hotjar for Customer Experience in 2022, Pathwire MailJet for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems M6 Publicite is running and its propensity to invest more and deepen its relationship with Sirdata , Contentsquare , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing M6 Publicite revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for M6 Publicite intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
M6 Publicite Tech Stack and Enterprise Applications
M6 Publicite Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sirdata | Legacy | Sirdata Audience Insights | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, M6 Publicite implemented Sirdata Audience Insights to enable buyer and purchase intent audience targeting for TV segmentée. The deployment is an advertising and marketing implementation in France, designed to complement M6 Publicite's 6play inventory and support deterministic audience activation for segment-based TV buys.
Sirdata Audience Insights provides the buyer and intentionist segments used for audience targeting and deterministic segment activation. As an Analytics and BI application the Sirdata Audience Insights deployment centers on segment provisioning, audience targeting configuration, and segment-to-activation mappings to support campaign planning and targeting workflows.
Integration with LiveRamp is used to activate Sirdata segments into M6 Publicite's ad serving and TV targeting pipelines, enabling addressable TV segmentation via deterministic matching. Operational coverage is focused on advertising and programmatic teams within M6 Publicite and on 6play inventory, with audience onboarding and activation workflows coordinated between Sirdata, LiveRamp and M6 Publicite ad operations.
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M6 Publicite CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, M6 Publicite implemented Hotjar to support Customer Experience on its public website. The deployment uses a client-side JavaScript tag to capture behavioral analytics and qualitative UX signals, leveraging Hotjar session recordings, heatmaps, conversion funnel analysis, form analytics, and on-site feedback widgets to surface user interactions and friction points. Implementation scope is focused on the corporate site m6pub.fr, with configuration oriented toward web analytics and digital marketing use cases. Governance is organized around site-level tagging, data retention and sampling controls within Hotjar, and privacy and consent controls to align data capture with applicable regulations, with role-based access for analysts and marketing users to manage insights and iterative page-level rollout.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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M6 Publicite PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2014 | 2014 |
In 2014, M6 Publicite implemented Pathwire MailJet on its website to provide site-triggered messaging. Pathwire MailJet is deployed as the Transactional Email layer for web-originated notifications and delivery orchestration.
The implementation centers on core transactional capabilities common to the Transactional Email category, including SMTP relay and API-based send, template management with variable substitution, and delivery and reputation controls. Pathwire MailJet's template engine and send APIs are used to structure transactional payloads and standardize message formats across the website.
Integration is explicitly limited to the corporate website, where Pathwire MailJet handles message transmission, delivery reporting, and standard bounce and complaint processing tied to web workflows. Operational scope emphasizes digital operations and web messaging governance, with oversight focused on template versioning, suppression lists, and delivery configuration for ongoing site-driven communications.
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IT Decision Makers and Key Stakeholders at M6 Publicite
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Apps Being Evaluated by M6 Publicite Executives
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