List of Sirdata Audience Insights Customers
Paris, 75002,
France
Since 2010, our global team of researchers has been studying Sirdata Audience Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sirdata Audience Insights for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sirdata Audience Insights for Analytics and BI include: Taboola, a United States based Professional Services organisation with 1800 employees and revenues of $1.38 billion, Tf1 Publicite Sasu, a France based Professional Services organisation with 374 employees and revenues of $70.0 million, M6 Publicite, a France based Professional Services organisation with 138 employees and revenues of $14.0 million and many others.
Contact us if you need a completed and verified list of companies using Sirdata Audience Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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M6 Publicite | Professional Services | 138 | $14M | France | Sirdata | Sirdata Audience Insights | Analytics and BI | 2023 | n/a |
In 2023, M6 Publicite implemented Sirdata Audience Insights to enable buyer and purchase intent audience targeting for TV segmentée. The deployment is an advertising and marketing implementation in France, designed to complement M6 Publicite's 6play inventory and support deterministic audience activation for segment-based TV buys.
Sirdata Audience Insights provides the buyer and intentionist segments used for audience targeting and deterministic segment activation. As an Analytics and BI application the Sirdata Audience Insights deployment centers on segment provisioning, audience targeting configuration, and segment-to-activation mappings to support campaign planning and targeting workflows.
Integration with LiveRamp is used to activate Sirdata segments into M6 Publicite's ad serving and TV targeting pipelines, enabling addressable TV segmentation via deterministic matching. Operational coverage is focused on advertising and programmatic teams within M6 Publicite and on 6play inventory, with audience onboarding and activation workflows coordinated between Sirdata, LiveRamp and M6 Publicite ad operations.
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Taboola | Professional Services | 1800 | $1.4B | United States | Sirdata | Sirdata Audience Insights | Analytics and BI | 2020 | n/a |
In 2020, Taboola announced a partnership with Sirdata to integrate Sirdata Audience Insights into its advertising stack, leveraging Analytics and BI audience streams to enhance campaign targeting. The announcement in November 2020 formalized access to Sirdata's deterministic socio-demographics, purchase intent, and life-moments audience streams for use on Taboola's activation platform.
Sirdata Audience Insights was implemented as an audience layer, with deterministic socio-demographics, purchase intent, and life-moments segments provisioned for exposure inside Taboola for campaign activation. The implementation focused on segment availability and mapping to Taboola campaign targeting controls, enabling advertisers to select Sirdata segments within campaign workflows.
Integration scope emphasized commercial activation, enabling advertisers and agencies to activate Sirdata Audience Insights segments directly through Taboola's platform, with a notable coverage emphasis in France. Operational coverage targeted demand generation and media buying functions, aligning audience segments to campaign planning and targeting operations.
The rollout was announced in November 2020 and involved operational coordination between Taboola and Sirdata to onboard audience streams and expose segments for activation. The integration was inferred to improve targeting performance and to reduce required impression volumes by enabling more precise audience selection, while governance and operational onboarding were managed jointly by the two vendors during the launch.
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Tf1 Publicite Sasu | Professional Services | 374 | $70M | France | Sirdata | Sirdata Audience Insights | Analytics and BI | 2024 | n/a |
In 2024, Tf1 Publicite Sasu deployed Sirdata Audience Insights to enrich TV segmentée and streaming campaign targeting for its advertising and marketing operations. Sirdata Audience Insights, categorized as Analytics and BI, was implemented as part of an extension of Tf1 Publicite Sasu's partnership with Sirdata announced October 2, 2024, to make advanced audience segments available to advertisers in France.
The implementation focused on audience targeting and segment provisioning capabilities, supplying deterministic and intent based segments for TV segmentée and streaming activations. The deployment made more than 500 Sirdata segments available to advertisers, supporting ad operations and media planning workflows and feeding campaign addressability and targeting logic.
Operational scope covered advertiser facing campaign activation and internal advertising and marketing functions within Tf1 Publicite Sasu, with configuration efforts centered on segment cataloging, audience profiling, and distribution of segment lists to activation channels. Governance emphasized controlled segment onboarding and taxonomy alignment with TV segmentée and streaming activation processes to ensure consistent targeting criteria and operational handoffs.
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