Sydney, 2000, NSW,
Australia
Ma Hotel Management Technographics
Ma Hotel Management Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ma Hotel Management and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Ma Hotel Management employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ma Hotel Management has purchased the following applications: Microsoft 365 for Collaboration in 2020, BlueMatrix for Content Management in 2021, ActiveCampaign for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ma Hotel Management is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , BlueMatrix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ma Hotel Management revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ma Hotel Management intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ma Hotel Management Tech Stack and Enterprise Applications
Ma Hotel Management Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Ma Hotel Management Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BlueMatrix | Legacy | BlueMatrix | Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Ma Hotel Management implemented BlueMatrix as its Content Management solution on its website. The deployment centers on the corporate public website hosted for the Australia-based hotel group and is sized to support a 40 person organization with centralized content control and web publishing needs.
The BlueMatrix implementation focuses on core Content Management capabilities including content authoring and templating, digital asset management, editorial approval workflows, role based permissions, and scheduled publishing. Configuration emphasizes reusable templates and structured content fields to support consistent room, amenity, and promotional pages, while category-aligned automation addresses publishing cadence and version control.
Integrations are limited to the public website, where BlueMatrix is embedded as the content delivery and management layer. Operational scope covers marketing and web operations teams responsible for editorial governance, with workflow changes centered on editorial approval gates, role segregation for authors and publishers, and staged content rollouts to production. The implementation reads as a web-focused Content Management deployment using BlueMatrix to centralize editorial processes and digital asset handling for the hotel’s online presence.
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Digital Signing | Content Management |
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2023 | 2023 |
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Ma Hotel Management CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | ActiveCampaign | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Ma Hotel Management implemented ActiveCampaign as its Marketing Automation solution. The deployment uses ActiveCampaign on the company website to capture guest inquiries and newsletter signups, embedding site forms and tracking hooks that feed contact records into automated email and event driven workflows.
Configuration emphasizes contact list segmentation, email campaign templates, and automation workflow orchestration consistent with Marketing Automation functional workflows, with ActiveCampaign serving as the central system for guest marketing and communications. Operational ownership is held by the marketing and guest communications functions, governance focuses on centralized list management and consent capture for web leads, and the implementation scope is web‑first with data flowing from site interactions into ActiveCampaign for ongoing engagement.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Ma Hotel Management ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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Ma Hotel Management PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Ma Hotel Management IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Ma Hotel Management
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ma Hotel Management Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-11 | Ma Hotel Management | Evaluated | Google Tag Manager | Tag Management | CRM | |
| 2025-10-22 | Ma Hotel Management | Evaluated | Oracle | Oracle Utilities Customer Care and Billing | Utilities Customer Care and Billing | CRM |
| 2025-08-25 | Ma Hotel Management | Evaluated | SS&C Technologies | SS&C Technologies Precision LM | Loan Management | ERP Services and Operations |