North Miami Beach, 33160-3773, FL,
United States
Macken Realty Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Macken Realty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 Macken Realty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macken Realty has purchased the following applications: Microsoft 365 for Collaboration in 2022, IDX Boost Lead Generation for Lead Generation in 2022, GoDaddy for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macken Realty is running and its propensity to invest more and deepen its relationship with Microsoft , IDX Boost , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macken Realty revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macken Realty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDX Boost | Legacy | IDX Boost Lead Generation | Lead Generation | CRM | n/a | 2022 | 2022 |
In 2022, Macken Realty implemented IDX Boost Lead Generation on their website. IDX Boost Lead Generation is deployed to support on-site property inquiry flows and capture prospective buyer and seller contacts, aligning with the firms Lead Generation needs for a small, 12-person real estate operation.
The implementation centers on embedded listing search and lead capture components, configured to present contact prompts on listing and property detail pages. Functional modules include lead capture forms, property search widgets that surface listing context with inquiry triggers, and client-side scripts to persist session and inquiry data for follow up, consistent with standard Lead Generation capabilities.
Operational coverage is limited to Macken Realtys public website where leads are collected and routed into the firms inbound response workflows used by sales and marketing staff. Governance is organized around site-level configuration and form handling, with ongoing administration performed by internal staff using IDX Boosts configuration controls and documented form validation and response procedures to ensure timely agent follow up.
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Marketing Automation | CRM |
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2019 | 2019 |
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Real Estate CRM | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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