Sydney, 2000, NSW,
Australia
Macquarie Bank Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Macquarie Bank Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9600 Macquarie Bank Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macquarie Bank Australia has purchased the following applications: Roy Morgan Premium for Analytics and BI in 2003, reCAPTCHA for Application Security (AppSec) in 2017, Adobe ColdFusion for Apps Development in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macquarie Bank Australia is running and its propensity to invest more and deepen its relationship with Roy Morgan , Google , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macquarie Bank Australia revenues, which have grown to $8.34 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macquarie Bank Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Roy Morgan | Legacy | Roy Morgan Premium | Analytics and BI | Analytics and BI | n/a | 2003 | 2003 | In 2003, Macquarie Bank Australia implemented Roy Morgan Premium within its marketing and CRM teams, deploying the Roy Morgan Premium NEO premium consumer typology to identify and target high-value premium customers. Roy Morgan Premium, categorized as Analytics and BI, provided typology datasets and segmentation attributes used for premium-brand analytics, audience profiling and customer segmentation. The implementation emphasized using the NEO typology for premium customer scoring and campaign targeting to support marketing and CRM decisioning. Operational coverage was Australia, with dataset access used to inform national marketing campaigns and customer segmentation workflows. Governance focused on embedding the NEO typology into marketing segmentation processes and analytics workflows to create a consistent premium customer definition across campaign planning and CRM systems. Roy Morgan Premium supplied structured consumer segments and attributes that were consumed by Macquarie Bank’s marketing and CRM functions for premium-brand analytics. |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | reCAPTCHA | Application Security (AppSec) | CyberSecurity | n/a | 2017 | 2017 | |||
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe ColdFusion | Apps Development | PaaS | n/a | 2024 | 2024 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2018 | 2018 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2015 | 2015 |
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Payment Processing | ERP Financial Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Shipping Management | eCommerce |
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2025 | 2025 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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