Sydney, 2000, NSW,
Australia
Macquarie Cloud Services Technographics
Macquarie Cloud Services Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Macquarie Cloud Services and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Macquarie Cloud Services employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macquarie Cloud Services has purchased the following applications: TeamSupport SnapEngage for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2016, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macquarie Cloud Services is running and its propensity to invest more and deepen its relationship with TeamSupport , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macquarie Cloud Services revenues, which have grown to $168.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macquarie Cloud Services intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Macquarie Cloud Services Tech Stack and Enterprise Applications
Macquarie Cloud Services AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Macquarie Cloud Services implemented TeamSupport SnapEngage on its public website as a Chatbots and Conversational AI solution. The TeamSupport SnapEngage deployment focused on web-based customer engagement, embedding the chat interface in customer-facing pages to manage inbound conversational interactions and support site visitors. This implementation reflects use of Chatbots and Conversational AI to centralize real-time digital engagement for support and inquiry channels.
Configuration emphasized a web-embedded chat widget and conversational workflows consistent with TeamSupport SnapEngage capabilities, including live chat handoff to agents, preconfigured response templates, session transcript capture, and routing logic for agent assignment. The deployment leveraged standard Chatbots and Conversational AI functional modules such as automated greetings, contextual message threading, and agent presence controls, managed through the SnapEngage configuration console.
Operational governance was organized around the customer support function, assigning ownership for widget provisioning, workflow tuning, and transcript review to digital engagement teams. Rollout scope was limited to the public website, supporting inbound customer inquiries, with governance focused on configuration management, scripted conversational flows, and operational oversight by support leadership.
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Macquarie Cloud Services Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Macquarie Cloud Services deployed Microsoft 365 as a Collaboration platform, and public site evidence indicates Microsoft 365 usage on their website. The implementation positioned Microsoft 365 as the core Collaboration application for corporate communications and client-facing contact points.
The Microsoft 365 deployment would commonly encompass Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for personal file synchronization, and Microsoft Teams for real-time collaboration and meetings. For a 350-employee professional services firm these modules support knowledge sharing, project collaboration, and external client communication workflows.
Operational coverage implied by the website presence spans corporate departments including IT, marketing, and client-facing teams within Australia, aligning Collaboration capabilities with both internal collaboration and external stakeholder interactions. Tenant-level identity and access controls and centralized administration are consistent controls to secure user access and manage service provisioning.
Governance likely emphasized tenant administration, user lifecycle processes, mailbox and SharePoint site provisioning, and standardized collaboration policies to enforce compliance across the business. The Microsoft 365 implementation centralizes Collaboration functionality for Macquarie Cloud Services, expressed through email, document management, team chat, calendaring, and file synchronization.
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Macquarie Cloud Services CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Macquarie Cloud Services deployed Hotjar on its public website. The Hotjar implementation serves as a Customer Experience layer to capture behavioral analytics and qualitative feedback at the page level, using the Hotjar tracking snippet to instrument site pages and marketing funnels. Deployment focused on usability and conversion analysis across the corporate site, with platform configuration set to control session sampling and page coverage. The implementation positioned Hotjar to feed UX and marketing workflows with session level visibility and aggregated interaction maps.
Functional modules implemented include heatmaps, session recordings, on site surveys and conversion funnel analysis, with the Hotjar deployment explicitly supporting product, marketing and UX teams in user path and engagement analysis. Governance was configured around access controls for recordings and survey results, and capture rules were applied to limit collection of sensitive inputs and to scope recordings to defined site sections. This narrative clarifies Macquarie Cloud Services Hotjar Customer Experience relationship and frames Hotjar as the web analytics and onsite feedback instrument used to inform digital experience decisions.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Macquarie Cloud Services ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Macquarie Cloud Services IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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SD-WAN | IaaS |
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2016 | 2017 |
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SD-WAN | IaaS |
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2016 | 2017 |
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Macquarie Cloud Services CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2017 |
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Next Generation Firewall | CyberSecurity |
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2016 | 2017 |
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IT Decision Makers and Key Stakeholders at Macquarie Cloud Services
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Macquarie Cloud Services Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-22 | Macquarie Cloud Services | Evaluated | Oracle | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP |