Tokyo, 108-0075,
Japan
Macromill Technographics
Macromill Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Macromill and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2637 Macromill employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macromill has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Salesforce Pardot for Marketing Automation in 2018, Amazon SES for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macromill is running and its propensity to invest more and deepen its relationship with Cisco Systems , Salesforce , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macromill revenues, which have grown to $404.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macromill intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Macromill Tech Stack and Enterprise Applications
Macromill Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Macromill implemented Cisco Webex Meetings to deliver web based conferencing for client engagement and internal collaboration. Cisco Webex Meetings, categorized as Audio Video and Web Conferencing, was embedded on Macromill's website to provide direct meeting access, browser based join flows, and public facing scheduling touchpoints for customers and partners.
The deployment emphasized standard Audio Video and Web Conferencing capabilities including scheduled meetings, HD video, screen sharing, session recording, and meeting moderation controls. Operational scope covered client facing teams and internal collaboration use cases such as research briefings, sales demonstrations, and cross functional workshops, with controls and workflows consolidated through the Webex Meetings interface on the corporate site.
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Macromill CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Macromill deployed Salesforce Pardot as its Marketing Automation solution. The implementation placed Salesforce Pardot on Macromill's website to centralize digital lead capture and to orchestrate web driven marketing campaigns, establishing a direct Company Salesforce Pardot Marketing Automation relationship focused on marketing and demand generation functions.
The deployment emphasized standard Marketing Automation capabilities, including prospect tracking through website form and landing page capture, automated email campaigns and nurture programs, and lead management workflows consistent with marketing operations practice. Governance and operational ownership rested with Macromill's marketing and demand generation teams, who used Salesforce Pardot to instrument web to lead flows and to standardize campaign execution across digital channels.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Macromill PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018 Macromill implemented Amazon SES to support website email delivery and to provision programmatic transactional messaging. Amazon SES, provided by Amazon Web Services, was adopted as the Transactional Email platform for customer-facing and system-generated messages originating from the Macromill website.
The deployment integrated Amazon SES into Macromill's web application stack using SMTP and API-based sending patterns, leveraging common transactional capabilities such as template rendering, bounce and complaint handling, and reputation management. Operational coverage targeted website-triggered workflows for customer communications and system notifications, affecting web operations, customer support, and product teams. Governance included configuration of sending domains and authentication standards such as SPF and DKIM, plus monitoring of delivery and engagement metrics within the AWS account to manage deliverability and operational health.
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Macromill IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Macromill CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Macromill
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Apps Being Evaluated by Macromill Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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