New Haven, 06511, CT,
United States
Mactivity Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mactivity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Mactivity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mactivity has purchased the following applications: Mindbody Business for Gym Management in 2020, Microsoft 365 for Collaboration in 2015, Perkville for Customer Loyalty, Referral Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mactivity is running and its propensity to invest more and deepen its relationship with MINDBODY , Microsoft , Perkville or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mactivity revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mactivity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MINDBODY | Legacy | Mindbody Business | Gym Management | ERP Services and Operations | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Perkville | Legacy | Perkville | Customer Loyalty, Referral Management | CRM | n/a | 2018 | 2018 |
In 2018, Mactivity implemented Perkville on its public website. Mactivity implemented Perkville for Customer Loyalty,Referral Management to support guest retention and referral acquisition for its leisure and hospitality operations, embedding loyalty and referral capabilities directly into the customer-facing experience.
Perkville is configured to manage loyalty accounts, automated reward rules and referral tracking, with enrollment and points accumulation exposed via embedded website widgets and referral submission flows. The deployment addresses customer engagement and marketing business functions, and operational scope is centralized to Mactivity’s small staff who administer membership enrollment, campaign setup and reward issuance through the Perkville admin console. Governance is handled through web-based dashboards for segmentation, reward approvals and rule adjustments, positioning Mactivity Perkville Customer Loyalty,Referral Management as the primary system for guest loyalty and referral operations.
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Listing Management | CRM |
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2017 | 2017 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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