Tampa, 33607, FL,
United States
Mad Mobile Technographics
Mad Mobile Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mad Mobile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Mad Mobile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mad Mobile has purchased the following applications: Apple Pay for Payment Processing in 2021, Microsoft 365 for Collaboration in 2020, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mad Mobile is running and its propensity to invest more and deepen its relationship with Apple , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mad Mobile revenues, which have grown to $57.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mad Mobile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mad Mobile Tech Stack and Enterprise Applications
Mad Mobile ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Mad Mobile implemented Apple Pay on its website. The Apple Pay deployment is classified under Payment Processing and was implemented as a web-native payment option to support site checkout flows for Mad Mobile customers in the United States. Implementation work centered on embedding the Apple Pay button and completing Apple merchant validation and domain verification to enable browser-based payment initiation and the Apple Pay payment sheet.
Architecturally the integration uses Apple Pay Web APIs to create and transmit payment tokens, with a server-side component responsible for receiving tokenized payment data and forwarding it to the organization’s payment processor for authorization and settlement. Operational scope includes e-commerce checkout, customer-facing payments, billing workflows, and web engineering for certificate provisioning and event logging. Governance and rollout emphasized configuration of merchant identifiers, domain verification, and operational ownership for payment configuration and token handling workflows to sustain Apple Pay on the website.
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Payment Processing | ERP |
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2021 | 2021 |
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Mad Mobile Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Mad Mobile implemented Microsoft 365 as its Collaboration platform. Public site indicators confirm Microsoft 365 was adopted to centralize collaboration and productivity across the organization.
The Microsoft 365 implementation encompassed core services including Exchange Online for enterprise email, Microsoft Teams for real time collaboration and meetings, SharePoint Online for intranet and document management, OneDrive for Business for personal file sync, and Office applications for day to day productivity. Configuration work focused on mailbox provisioning, Teams tenancy design, SharePoint site architecture, document access controls, and endpoint Office application management.
Operational coverage targeted roughly 500 employees in the United States and supported sales, client success, professional services delivery, and operations functions. Governance emphasized tenant administration, identity and access controls through Azure Active Directory, and information governance and sharing policies consistent with Collaboration platform best practices.
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Mad Mobile CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016 Mad Mobile implemented Hotjar on their website to support Customer Experience monitoring and qualitative user research. The deployment used the Hotjar tracking script embedded in site pages to capture session recordings, heatmaps, funnel interactions, and on page feedback, aligning the application Hotjar with web analytics and user research workflows.
The implementation focused on digital product and marketing teams, positioning Hotjar as the Customer Experience tool for UX optimization, conversion analysis, and customer feedback collection. Governance centered on operationalizing recordings and feedback into experimentation and prioritization workflows, enabling product managers and marketers to iterate on site behavior insights without adding external integrations.
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Mad Mobile TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Risk Management | TRM |
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2022 | 2022 |
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Mad Mobile IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Mad Mobile CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Mad Mobile
Apps Being Evaluated by Mad Mobile Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||