Curitiba, 80020-320,
Brazil
MadeiraMadeira Brazil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by MadeiraMadeira Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 MadeiraMadeira Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MadeiraMadeira Brazil has purchased the following applications: Valamis LRS for Learning and Development in 2022, Bazaarvoice for Personalization and Product Recommendations in 2017, Nuveto Cloud Contact Center for Call Center in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MadeiraMadeira Brazil is running and its propensity to invest more and deepen its relationship with Valamis Group , Bazaarvoice , Trustvox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MadeiraMadeira Brazil revenues, which have grown to $280.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MadeiraMadeira Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Valamis Group | Legacy | Valamis LRS | Learning and Development | HCM | n/a | 2022 | 2023 |
In 2022, MadeiraMadeira Brazil deployed Valamis LRS to consolidate multiple LMS instances into a unified Learning and Development platform for HR and onboarding across Latin America. The deployment centralized learning records and standardized asynchronous onboarding curricula across sites, creating a single source of truth for course completion and learner state.
The implementation configured Valamis LRS to capture xAPI based tracking and learning analytics, enabling centralized reporting, compliance monitoring and skills management from learning event data. Functional capabilities implemented included asynchronous onboarding workflows, content authoring support to increase in-house content production, and analytics dashboards for HR learning operations and compliance teams.
Operational coverage focused on HR and onboarding functions across MadeiraMadeira in Latin America, with governance shifts toward centralized content lifecycle management and standardized completion tracking. The rollout consolidated multiple LMS instances into an LRS backed platform, aligning process ownership, data schemas, and reporting standards across regional teams.
Reported outcomes from the Valamis LRS deployment include 99% asynchronous onboarding completion and large increases in in-house content production and learner engagement, as measured through the platform analytics. Valamis LRS provided a persistent xAPI record store to support ongoing reporting, compliance and skills management use cases.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2017 | 2017 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nuveto | Legacy | Nuveto Cloud Contact Center | Call Center | CRM | n/a | 2020 | 2020 |
In 2020, MadeiraMadeira Brazil deployed Nuveto Cloud Contact Center. The Nuveto Cloud Contact Center was provisioned to support MadeiraMadeira's customer-service and contact-center operations in Brazil, classified in the Call Center category.
The implementation established an omnichannel CRM and customer-service environment, centering on cloud-hosted contact-center capabilities. Functional capabilities aligned with the Call Center profile include omnichannel routing for voice and digital channels, agent desktop context linked to customer records, and interaction handling workflows designed to surface CRM case context to agents.
Nuveto integrated the contact-center environment with Salesforce CRM to centralize customer records and case management, enabling CRM-driven interaction handling across channels. Operational coverage focused on MadeiraMadeira's customer-service organization in Brazil, consolidating inbound customer interactions and agent queueing under a single cloud contact-center platform.
Governance centered on aligning agent workflows to CRM case lifecycles and defining centralized queue and routing rules, while the architecture retained cloud-first hosting and vendor-managed contact-center operations. The narrative emphasizes system architecture, CRM integration, and omnichannel operationalization within the Nuveto Cloud Contact Center implementation.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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