Madison Square Garden Entertainment
Two Pennsylvania Plaza,
New York, 10121, NY,
United States
New York, 10121, NY,
United States
1 212-465-6000
Leisure and Hospitality
Madison Square Garden Entertainment Technographics
Madison Square Garden Entertainment Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Madison Square Garden Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Madison Square Garden Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Madison Square Garden Entertainment has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2020, Oracle Cloud HCM Absence Management for Absence and Leave Management in 2023, FreeWheel Strata for Agency Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Madison Square Garden Entertainment is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , EMP Trust HR Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Madison Square Garden Entertainment revenues, which have grown to $959.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madison Square Garden Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Madison Square Garden Entertainment Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2020 | 2021 |
In 2020, Madison Square Garden Entertainment implemented Oracle E-Business Suite as its ERP Financial application to centralize corporate finance and F&A Systems. The deployment was led by internal Technology teams and F&A stakeholders based in New York City, aligning application ownership with corporate accounting and reporting for the company’s venue portfolio.
The implementation encompassed Oracle E-Business Suite modules including Accounts Receivable, Fixed Assets, General Ledger and Accounts Payable, leveraging Oracle Financials R12 capabilities such as concurrent processing and Financial APIs for transactional processing and reconciliation. Functional workstreams emphasized interface design, report development, concurrent process scheduling, and automation of revenue, vendor payment, asset management and ledger posting workflows.
Integrations explicitly referenced in project staffing and responsibilities included Coupa for procurement paired with hosted infrastructure managed through NaviSite, with a technical focus on inbound and outbound interfaces, exchange transform and load processes, and interface monitoring. Senior Developer responsibilities called out coding, packaging, testing, installation, troubleshooting of application and database performance, and ongoing management of ETL and scheduling for data exchanges.
Governance and operational control rested with the Senior Developer F&A Systems role in coordination with business analysts and Technology, producing system design and architecture documentation, sequence and ERD diagrams, test plans and post installation audits. The role combined development and support duties to maintain programming standards, change control, deployment documentation and concurrent processing policies to sustain the Oracle E-Business Suite ERP Financial environment.
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM Absence Management | Absence and Leave Management | HCM | n/a | 2023 | 2023 |
In 2023 Madison Square Garden Entertainment implemented Oracle Cloud HCM Absence Management as part of its Absence and Leave Management footprint, deploying the Oracle Cloud HCM Absence Management application into the enterprise HR application landscape. The implementation was positioned within the broader Oracle Fusion HCM suite used by the HR technology team to standardize absence and leave handling across the company.
The rollout included configuration and support for multiple Oracle Fusion HCM modules, with explicit operational focus on Core HR, Payroll, Absence, Time and Labor, and Talent Management. Oracle Cloud HCM Absence Management was configured for standard absence workflows including leave request routing, entitlement and accrual calculations, and absence balances, with parameterization to align with company leave policies and payroll interfaces.
Integrations were designed as inbound and outbound interfaces between Oracle Cloud HCM Absence Management and adjacent HR systems, specifically the organizations Learning Management system and Applicant Tracking system as noted in the HRIS remit. Technical integration patterns used HCM extracts, HCM Data Loader HDL, Spreadsheet Loader HSDL, Oracle BI and OTBI reporting models, and middleware-driven web services leveraging REST APIs with XML and JSON payloads to automate data flows and reporting.
Operational scope covered enterprise HR functions and required collaboration between HR technology, corporate applications teams, and functional HR stakeholders. Governance activities included gathering business requirements, developing proofs of concept, conducting user acceptance testing, managing configuration changes, and maintaining system documentation and testing artifacts to support ongoing maintenance and upgrades.
Post-deployment responsibilities emphasized day to day administration, technical support and incremental enhancements, with the HRIS team monitoring Oracle Fusion HCM product releases to recommend configuration updates. The implementation centered on embedding Absence and Leave Management capabilities into payroll, time tracking, talent management and learning workflows to support consistent absence administration across MSG Entertainment.
|
|
|
|
|
Applicant Tracking System | HCM |
|
2023 | 2023 |
|
|
|
|
|
Benefits Administration | HCM |
|
2023 | 2023 |
|
|
|
|
|
Compensation Management | HCM |
|
2023 | 2023 |
|
|
|
|
|
Core HR | HCM |
|
2023 | 2023 |
|
|
|
|
|
Onboarding | HCM |
|
2023 | 2023 |
|
|
|
|
|
Payroll | HCM |
|
2023 | 2023 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2023 | 2023 |
|
|
|
|
|
Time and Attendance | HCM |
|
2023 | 2023 |
|
|
|
|
|
Workforce Management | HCM |
|
2018 | 2019 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Madison Square Garden Entertainment implemented FreeWheel Strata as its Agency Management platform. The deployment supported media sales operations across TV broadcast inventory, the streaming app MSG+, and outdoor signage, covering approximately $22.5MM in sold contracts across more than 40 client accounts and formalized day to day workflows for Media Sales directors and coordinators.
FreeWheel Strata was configured to support trafficking, ad operations, inventory management, reporting, and proof of performance workflows consistent with Agency Management capabilities. Teams pulled weekly proof of performance reports via FreeWheel Strata to track pacing against sold impression goals, while contracted orders were entered into the WideOrbit Traffic system as part of the operational workflow.
Operational scope included Media Sales, Business Solutions, Traffic, Production, Pricing and Planning, and Finance, with coordination processes established to ensure each media buy was executed for its contracted term. Governance centered on cross functional liaison between Media Sales directors and downstream teams, with recurring reporting and trafficking procedures to maintain contract fidelity and pacing visibility.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2017 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Madison Square Garden Entertainment
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Madison Square Garden Entertainment Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Madison Square Garden Entertainment Technographics
Madison Square Garden Entertainment is a Leisure and Hospitality organization based in United States,
with around 1200 employees and annual revenues of $959.0 million.
Madison Square Garden Entertainment operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle Cloud HCM Absence Management and FreeWheel Strata,
covering areas like ERP Financial, Absence and Leave Management and Agency Management.
Madison Square Garden Entertainment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and FreeWheel, A Comcast Company.
Madison Square Garden Entertainment recently adopted applications including
Oracle Cloud HCM Absence Management in 2023, Greenhouse ATS in 2023 and Oracle Cloud HCM Benefits in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Madison Square Garden Entertainment’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Madison Square Garden Entertainment’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Madison Square Garden Entertainment technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.