Magasin Technographics
Magasin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magasin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Magasin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magasin has purchased the following applications: To-Increase Invoice Workflow for AP Automation in 2021, Teamtailor ATS for Recruiting, Applicant Tracking System in 2019, LexisNexis ThreatMetrix for eCommerce Fraud Protection in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magasin is running and its propensity to invest more and deepen its relationship with To-Increase , Microsoft , Teamtailor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magasin revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magasin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magasin Tech Stack and Enterprise Applications
Magasin ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| To-Increase | Legacy | To-Increase Invoice Workflow | AP Automation | ERP | n/a | 2021 | 2021 |
In 2021 Magasin implemented To-Increase Invoice Workflow, an AP Automation application, to convert invoice approvals to fully electronic processing after approval cycles were taking too long and occasionally missed due dates. The deployment targeted the finance organization and focused on centralizing invoice approval and processing workflows for the retailer.
To-Increase Invoice Workflow was configured to provide end-to-end electronic invoice approval, automated routing, and centralized status tracking, enabling expansion of electronic approvals from vendor invoices to product invoices. The implementation emphasized automated processing and reduced manual touch points to accelerate throughput and reduce resource needs.
The solution integrates with Microsoft Dynamics AX, the ERP in use at Magasin, maintaining invoice data consistency between the AP Automation layer and the payables ledger. Integration preserved transactional context in Dynamics AX while surfacing approval status and exception indicators to finance users.
After deployment invoice approval time shortened from up to two weeks to as little as a day, and Magasin reported €200,000 in annual savings and a 40 percent reduction in invoice processing time through automation and reduced resource needs. Centralized control and visibility of invoice approvals and status strengthened governance for the finance department and expanded electronic approval coverage across invoice types.
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ERP Financial | ERP |
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2019 | 2019 |
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Magasin HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019 Magasin implemented Teamtailor ATS on its careers website. Teamtailor ATS functions as the Recruiting,Applicant Tracking System that powers job listings and candidate application flows on karriere.magasin.dk while embedding employer branding elements into the public careers experience. The deployment targets recruitment and talent acquisition activities for Magasin, supporting corporate HR and store-level hiring through centralized job posting and applicant intake.
Configured for standard ATS capabilities, the implementation includes job posting management, candidate pipelines, application form capture, automated candidate communication, and interview scheduling workflows aligned with Recruiting,Applicant Tracking System functionality. Operational governance centralized requisition publishing and hiring stage workflows within HR to standardize candidate handoffs between corporate recruiters and store hiring managers. No external system integrations were specified in the available source documentation.
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Magasin eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LexisNexis | Legacy | LexisNexis ThreatMetrix | eCommerce Fraud Protection | eCommerce | n/a | 2017 | 2017 |
In 2017, Magasin implemented LexisNexis ThreatMetrix on their website. The deployment uses LexisNexis ThreatMetrix as an eCommerce Fraud Protection solution to instrument session and transaction risk at the point of digital checkout and account access.
The implementation is exposed through client side instrumentation on Magasin's web storefront, capturing device and browser signals to support device fingerprinting and session analytics. LexisNexis ThreatMetrix is used to generate risk scores and device reputations that feed decisioning logic during checkout and account login workflows.
Operational coverage centers on eCommerce, payments, customer service, and fraud operations, with the system informing transaction validation and manual review queues. The configuration emphasizes detection capabilities common to eCommerce Fraud Protection, including behavioral analysis, anomaly detection, and identity trust assessment to support day to day fraud screening.
Governance and rollout focused on tuning risk thresholds and review rules to align with Magasin's operational appetite for friction, with ongoing rule adjustments to reduce false positives. The deployment model maintains client side signal collection in concert with server side decisioning processes, enabling fraud operations to prioritize cases and refine workflows using the LexisNexis ThreatMetrix outputs.
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eCommerce | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Magasin CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Magasin ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Magasin PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Magasin IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Magasin
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Magasin Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magasin IT executives and key decision makers. This section highlights Magasin's latest recorded technology evaluations, including Salesforce Commerce Cloud for eCommerce on 2024-05-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magasin digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Magasin Technographics
Magasin is a Retail organization based in Denmark,
with around 1500 employees and annual revenues of $300.0 million.
Magasin operates a diverse technology stack with applications such as
To-Increase Invoice Workflow, Teamtailor ATS and LexisNexis ThreatMetrix,
covering areas like AP Automation, Recruiting, Applicant Tracking System and eCommerce Fraud Protection.
Magasin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as To-Increase, Teamtailor and LexisNexis.
Magasin recently adopted applications including
To-Increase Invoice Workflow in 2021, Bambuser Video Commerce in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magasin’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magasin’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magasin technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.