Magazine Luiza
R. Arnulfo de Lima, 2385 - Vila Santa Cruz, Franca,
Sao Paulo, 14403-471,
Brazil
Sao Paulo, 14403-471,
Brazil
55 16 3711-2010
Retail
Magazine Luiza Technographics
Magazine Luiza Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magazine Luiza and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40000 Magazine Luiza employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magazine Luiza has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2015, Oracle PeopleSoft HCM for Core HR in 2012, MFM Negociamais for Debt Collection and Recovery in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magazine Luiza is running and its propensity to invest more and deepen its relationship with Oracle , Unico Pay , MFM Tecnologia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magazine Luiza revenues, which have grown to $6.71 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magazine Luiza intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magazine Luiza Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Magazine Luiza implemented Oracle E-Business Suite to support its financial and billing process, running Oracle E-Business Suite Release 12.0.6 as the enterprise application platform. Oracle E-Business Suite was deployed in the ERP Financial category to centralize core accounting and billing operations across the company’s finance function in Brazil.
The implementation encompassed standard ERP Financial functional capabilities, configured to address General Ledger, Accounts Receivable, Accounts Payable, Subledger Accounting, and Billing processes, with invoice processing and period close workflows managed inside Oracle E-Business Suite Release 12.0.6. Operational scope focused on Finance and Billing departments, with configuration and process design oriented toward centralized financial control, standardized accounting workflows, and billing cycle orchestration consistent with large retail financial operations.
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | n/a | 2012 | 2012 |
In 2012, Magazine Luiza implemented Oracle PeopleSoft HCM to centralize Core HR functions across its Brazil operations for approximately 40,000 employees. The deployment included Oracle PeopleSoft HCM and PeopleSoft Payroll Modules to manage employee records and payroll processing at enterprise scale.
Configuration emphasized core human resources capabilities typical of the Core HR category, including employee lifecycle management, position and job data, compensation frameworks, payroll calculation engines, and benefits and absence administration. The PeopleSoft Payroll Modules were configured for payroll cycle management and statutory payroll calculations, integrated into the Oracle PeopleSoft HCM data model to maintain payroll data integrity and transaction consistency.
Operational governance instituted role based security, audit trails, master data management, and payroll control points to support HR and payroll compliance across retail and corporate functions. Rollout followed centralized configuration management and phased adoption across business units to ensure uniform HR workflows and controlled payroll operations while preserving a single source of truth in Oracle PeopleSoft HCM.
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Payroll | HCM |
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2012 | 2012 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MFM Tecnologia | Legacy | MFM Negociamais | Debt Collection and Recovery | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Magazine Luiza implemented MFM Negociamais for Debt Collection and Recovery. The deployment is visible through MFM Negociamais branded consumer negotiation pages such as Negocia Magalu, indicating a white label digital negotiation and consumer portal used to surface online renegotiation options to customers. This implementation supports retail finance and collections business functions across Magazine Luiza's Brazil operations, aligning the application with customer facing collections workflows and payment negotiation channels.
Magazine Luiza likely uses vendor modules referenced as Negocia Fácil or Negocia Mais within MFM Negociamais to manage online renegotiations and installment carnê payments, enabling consumer self service negotiation workflows, payment plan configuration, and online settlement paths. The MFM Negociamais configuration emphasizes digital negotiation interfaces and payment scheduling capabilities that are standard for Debt Collection and Recovery solutions.
The rollout is delivered as a white label consumer portal embedded in Magazine Luiza customer channels, based on public vendor blog and portal references. Operational ownership and governance are aligned to retail finance and collections teams, with process changes focused on routing delinquent accounts to digital negotiation flows, consumer authentication for portal access, and orchestration of payment agreements through the MFM Negociamais consumer interface.
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Debt Collection and Recovery | ERP Services and Operations |
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2020 | 2020 |
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Point Of Sale | ERP Services and Operations |
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2017 | 2017 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2020 | 2021 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2017 | 2017 |
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2017 | 2017 |
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CRM | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Incident Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Magazine Luiza
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Magazine Luiza Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magazine Luiza IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magazine Luiza digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Magazine Luiza Technographics
Magazine Luiza is a Retail organization based in Brazil,
with around 40000 employees and annual revenues of $6.71 billion.
Magazine Luiza operates a diverse technology stack with applications such as
Oracle E-Business Suite, Oracle PeopleSoft HCM and MFM Negociamais,
covering areas like ERP Financial, Core HR and Debt Collection and Recovery.
Magazine Luiza has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and MFM Tecnologia.
Magazine Luiza recently adopted applications including
Unico Pay in 2025, Zendesk Support Ticketing System in 2023 and MFM Negociamais in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magazine Luiza’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magazine Luiza’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magazine Luiza technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.