Magazine Luiza
R. Arnulfo de Lima, 2385 - Vila Santa Cruz, Franca,
Sao Paulo, 14403-471,
Brazil
Sao Paulo, 14403-471,
Brazil
55 16 3711-2010
Retail
Magazine Luiza Technographics
Magazine Luiza Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magazine Luiza and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40000 Magazine Luiza employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magazine Luiza has purchased the following applications: Tableau for Analytics and BI in 2021, Google Apigee API Management for API Management in 2018, Amazon EC2 for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magazine Luiza is running and its propensity to invest more and deepen its relationship with Tableau Software , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magazine Luiza revenues, which have grown to $6.71 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magazine Luiza intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magazine Luiza Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 | ||
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2020 | 2021 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Apigee API Management | API Management | PaaS | n/a | 2018 | 2018 | In 2018 Magazine Luiza deployed Google Apigee API Management as the central API Management layer for its e-commerce platforms, establishing an API-led architecture to support mobile-first retail operations. The implementation emphasized decoupling front-end and back-end surfaces so product and mobile teams could iterate independently while centralizing API control and traffic management. Google Apigee API Management was configured to provide gateway routing, traffic visibility, analytics, and developer-facing API management capabilities, enabling centralized monitoring across the estate of customer-facing services. The program moved quickly, with Magazine Luiza migrating 113 applications in less than 60 days, and used Firebase to simplify mobile app development and Google Cloud Platform for underlying compute and scaling. Integrations in the deployment explicitly included Firebase, Google Cloud Platform, and Google Workspace, creating an integrated stack for application development, API exposure, and operational collaboration. Operational scope covered the companys e-commerce platforms and mobile channels, supporting merchandising, checkout workflows, and vendor APIs that connect more than 3,300 external sellers into the marketplace. Governance centered on API visibility and platform-level control, giving engineering and operations teams real-time insight into API and application activity to manage peak traffic events. Outcomes documented in the deployment include Magazine Luizas biggest ever Black Friday in 2018 with dramatically higher API traffic, and an expanded catalog from 50,000 SKUs in 2016 to 4.3 million SKUs after adopting Apigee, Firebase, and Google Cloud products. | ||
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 | ||
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2007 | 2007 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Incident Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2017 | 2017 |
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CRM | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Debt Collection and Recovery | ERP Services and Operations |
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2021 | 2021 |
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Debt Collection and Recovery | ERP Services and Operations |
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2020 | 2020 |
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Point Of Sale | ERP Services and Operations |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2017 | 2017 |
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2019 | 2019 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
|
2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Magazine Luiza
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Magazine Luiza Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Magazine Luiza Technographics
Magazine Luiza is a Retail organization based in Brazil,
with around 40000 employees and annual revenues of $6.71 billion.
Magazine Luiza operates a diverse technology stack with applications such as
Tableau, Google Apigee API Management and Amazon EC2,
covering areas like Analytics and BI, API Management and Application Hosting and Computing Services.
Magazine Luiza has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tableau Software, Google and Amazon Web Services (AWS).
Magazine Luiza recently adopted applications including
Zendesk Support Ticketing System in 2023, Tableau in 2021 and Knewin Analytics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magazine Luiza’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magazine Luiza’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magazine Luiza technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.