Magic Leap
7500 W. Sunrise Boulevard,
Plantation, 33322, FL,
United States
Plantation, 33322, FL,
United States
1 954-889-7010
Professional Services
Magic Leap Technographics
Magic Leap Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magic Leap and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Magic Leap employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magic Leap has purchased the following applications: SAP Concur Expense for Expense Management in 2015, SAP Concur Travel for Travel Management in 2015, Drift AI Chatbot for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magic Leap is running and its propensity to invest more and deepen its relationship with SAP , Drift , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magic Leap revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magic Leap intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magic Leap Tech Stack and Enterprise Applications
Magic Leap ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2015 | 2015 |
In 2015, Magic Leap implemented SAP Concur Expense. SAP Concur Expense was deployed as the companywide Expense Management solution to standardize travel request intake and expense report processing across finance functions.
The implementation emphasized configuration of travel request workflows, expense report creation, automated expense auditing, approval routing, and expense-related reporting. Operational processes established during rollout included expense report auditing, approval and payment release, new user provisioning, and ongoing system monitoring and troubleshooting. The configuration also supported quarterly and year end closing tasks and 1099 processing as part of finance close procedures.
Integrations connected SAP Concur Expense into Magic Leap financial operations, with expense data reconciled against SAP financials used for invoice processing and accounts payable, and payment runs coordinated with treasury and purchasing reconciliations. Governance and operational ownership rested with Accounts Payable and corporate finance, including formal training for internal customers, cross functional reconciliation between Accounting and Purchasing, and documented approval and audit workflows to support compliance and user support.
|
Magic Leap ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Travel | Travel Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Magic Leap implemented SAP Concur Travel to centralize travel requests and expense report processing across finance and procurement functions. The deployment targeted Travel Management workflows for Accounts Payable, Accounting, Purchasing and internal stakeholders, establishing a standardized source for travel authorization and expense capture.
SAP Concur Travel was configured to support travel request creation, expense report submission, automated approval routing and expense auditing, with role based access and user provisioning managed by finance staff. The implementation included end to end expense report auditing, approval and payment release processes, and was incorporated into regular financial close activities including quarterly and year end closings and 1099 processing.
Operational governance emphasized training, user onboarding, monitoring, maintenance and troubleshooting, with AP and accounting teams entering new users and providing Concur access training. Ongoing reconciliation with Accounting, Purchasing and other departments aligned Concur expense records with SAP based invoice and payment processes, while accounts payable continued to process invoices in SAP for payment.
|
Magic Leap AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Magic Leap implemented Drift AI Chatbot on its website. The deployment places Drift AI Chatbot into Magic Leap's digital engagement stack, using Chatbots and Conversational AI to manage front-line website interactions and visitor routing.
The implementation emphasized conversational engagement and qualification workflows, with configuration of conversational playbooks, intent routing, contextual question answering, and web session based lead capture consistent with Chatbots and Conversational AI functional patterns. Drift AI Chatbot was provisioned as the primary web-based conversational touchpoint to handle automated greetings, session-level qualification, and handoff to internal follow-up processes.
Operational coverage is centered on Magic Leap's public website, supporting digital marketing and customer engagement business functions. Governance and operating practices described include centralized control of conversation playbooks, iterative tuning of bot responses to align with product messaging, and structured ownership of conversational content to ensure consistent customer-facing interactions.
|
Magic Leap Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2018 | 2018 |
|
Magic Leap Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Enterprise Content Management | Content Management |
|
2020 | 2020 |
|
|
|
|
|
Web Content Management | Content Management |
|
2018 | 2018 |
|
|
|
|
|
Web Content Management | Content Management |
|
2022 | 2022 |
|
Magic Leap CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Support | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Magic Leap ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Magic Leap PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2020 | 2020 |
|
Magic Leap PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Magic Leap IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Magic Leap CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at Magic Leap
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Magic Leap Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magic Leap IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magic Leap digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Magic Leap Technographics
Magic Leap is a Professional Services organization based in United States,
with around 1100 employees and annual revenues of $200.0 million.
Magic Leap operates a diverse technology stack with applications such as
SAP Concur Expense, SAP Concur Travel and Drift AI Chatbot,
covering areas like Expense Management, Travel Management and Chatbots and Conversational AI.
Magic Leap has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Drift.
Magic Leap recently adopted applications including
HubSpot CMS in 2022, Zendesk Support Ticketing System in 2022 and HubSpot Ads in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magic Leap’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magic Leap’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magic Leap technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.