Blaine, 55449, MN,
United States
MagnetStreet Technographics
MagnetStreet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MagnetStreet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 MagnetStreet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MagnetStreet has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2006, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MagnetStreet is running and its propensity to invest more and deepen its relationship with Oracle , Freshworks , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MagnetStreet revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MagnetStreet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MagnetStreet Tech Stack and Enterprise Applications
MagnetStreet ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2006 | 2006 |
In 2006, MagnetStreet implemented Oracle NetSuite ERP. The initiative delivered a company-wide integration of ERP and CRM functionality for the 90-employee manufacturing firm, consolidating financial and customer data under a single SaaS system classified as ERP Financial.
The Oracle NetSuite ERP deployment concentrated on core financial management and CRM capabilities, configuring general ledger, accounts receivable and payable, billing, sales order processing, and customer master records. Configuration work emphasized a unified chart of accounts and transactional workflows to support accounting, billing, and sales operations within NetSuite.
Operational coverage extended across finance, sales, and operations, with integrations built to synchronize ERP and CRM data flows and maintain a single source of truth for customer and transaction records. The implementation used NetSuite’s cloud-native architecture and typical SaaS integration patterns to centralize transactional processing and reduce data fragmentation across business functions.
Governance and rollout focused on process standardization and role-based access controls to align order-to-cash and accounting workflows, accompanied by organization-wide change coordination to embed the new system into day-to-day operations. Oracle NetSuite ERP serves as the central ERP Financial and CRM backbone supporting MagnetStreet’s finance and customer management processes.
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MagnetStreet AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, MagnetStreet implemented Freshdesk Messaging (Formerly Freshchat) on its website. Freshdesk Messaging (Formerly Freshchat) is deployed as a web embedded conversational interface to manage customer facing chat interactions, classified under Chatbots and Conversational AI. The implementation serves front line customer service workflows and supports sales inquiry handling through live messaging and automated conversational flows.
The deployment configuration aligns with a SaaS hosted architecture, using the Freshdesk Messaging conversational widget to provide session context, canned responses, routing to a centralized conversational inbox, and bot driven preliminary triage. Operational coverage is focused on website interactions with agents assigned for real time escalation and shared inbox handling, enabling standardized response templates and routing rules for efficient handling of order and product questions. Governance emphasis centers on chat routing policies and agent workflow definitions rather than integrations, since no external system integrations are specified in the source, and the setup reflects common Chatbots and Conversational AI operational patterns for a company of about 90 employees in the United States.
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MagnetStreet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, MagnetStreet implemented Microsoft 365 as its primary Collaboration platform. The Microsoft 365 deployment established a cloud-hosted tenant delivering email, document storage, and real-time collaboration capabilities across the organization, centralizing core productivity tooling for internal teams.
Configuration aligns with standard Microsoft 365 modules, using Exchange Online for corporate email, SharePoint and OneDrive for document management and team sites, and Microsoft Teams for synchronous collaboration, reflecting typical Collaboration category functionality. Administrative controls and user provisioning are managed through the Microsoft 365 admin center and Azure Active Directory to enforce access and identity governance across MagnetStreet United States operations, supporting business functions such as creative, marketing, and operations, and embedding Microsoft 365 into content and collaboration workflows.
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MagnetStreet eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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MagnetStreet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2005 | 2005 |
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Customer Engagement | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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MagnetStreet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2006 | 2006 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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MagnetStreet CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MagnetStreet
Apps Being Evaluated by MagnetStreet Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||