Magnolia Regional Medical Center
101 Hospital Dr,
Magnolia, 71753, AR,
United States
Magnolia, 71753, AR,
United States
1 870-235-3000
Healthcare
Magnolia Regional Medical Center Technographics
Magnolia Regional Medical Center Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magnolia Regional Medical Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Magnolia Regional Medical Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magnolia Regional Medical Center has purchased the following applications: CPSI EHR for Electronic Health Record in 2014, The Trade Desk for Digital Advertising Platform in 2019, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magnolia Regional Medical Center is running and its propensity to invest more and deepen its relationship with CPSI , The Trade Desk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magnolia Regional Medical Center revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magnolia Regional Medical Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magnolia Regional Medical Center Tech Stack and Enterprise Applications
Magnolia Regional Medical Center ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CPSI | Legacy | CPSI EHR | Electronic Health Record | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Magnolia Regional Medical Center implemented CPSI EHR as its Electronic Health Record to centralize patient administration and clinical documentation. Magnolia Regional Medical Center CPSI EHR Electronic Health Record supports patient registration, check-in and check-out, admissions intake, clinical charting, insurance verification, and billing workflows across the hospital.
The implementation emphasized patient registration and revenue cycle modules, including identity confirmation and demographic capture, structured entry of patient medical information and case histories, admissions form and consent management, and co-pay and co-insurance collection prior to operative services. Configuration covered transaction capture for payments, daily register reconciliation, and document scanning for incorporation into the electronic chart and billing queues.
Operational workflows documented in the deployment required verification of health insurance and eligibility, routine contact with referring providers to obtain required clinical information, and the creation of billing-ready clinical entries and insurance details to facilitate appointment throughput and payment processing. The CPSI EHR deployment spanned front desk registration, admissions, medical records, billing, and accounting functions within the hospital in the United States.
Governance and process changes aligned user responsibilities to role based tasks, with registration staff accountable for explaining admissions and Patient Rights and HIPAA forms, obtaining signatures, collecting applicable co-pays, and reconciling the daily financial register. Medical records and administrative staff were responsible for scanning incoming mail and documents, generating reports, and completing financial documentation for accounting purposes, reflecting a procedural shift toward electronic record stewardship and auditability.
The CPSI EHR serves as the system of record for patient intake, clinical documentation, and financial documentation, enabling structured reporting, document management, and coordinated workflows between registration, clinical teams, referring providers, and accounting. Operational usage includes report generation, processing of incoming mail and scanned medical records, and maintenance of insurance and billing data to support patient appointments and payment processing.
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Magnolia Regional Medical Center CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | 2019 | 2019 |
In 2019, Magnolia Regional Medical Center deployed The Trade Desk as a Digital Advertising Platform on its public website to enable programmatic media buying and audience targeting for healthcare marketing and patient outreach. The Trade Desk was implemented via client-side ad tag deployment and standard demand-side platform connections to enable campaign execution, real-time bidding, audience segmentation, creative delivery, and reporting. The implementation focused on campaign management, audience profile configuration, frequency controls, and analytics modules typical of a Digital Advertising Platform, with The Trade Desk present in ad request flows and tag inventories.
Magnolia Regional Medical Center used The Trade Desk Digital Advertising Platform to operationalize digital advertising for the hospital marketing and communications function, centralizing campaign setup and tag governance on the corporate web presence. Governance and workflow changes emphasized centralized control of ad tag placement, inventory configuration, publisher targeting rules, creative approval, and reporting cadence. The deployment positioned The Trade Desk to orchestrate programmatic campaigns on the Magnolia Regional Medical Center website and to support ongoing digital marketing operations.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Magnolia Regional Medical Center IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Magnolia Regional Medical Center began using Google Cloud Platform (GCP) for Application Hosting and Computing Services to host its public website and associated web content. The deployment centers on GCP as the cloud hosting layer, positioning the application hosting and computing stack to deliver the hospital's external web presence and patient-facing informational pages.
The implementation on Google Cloud Platform (GCP) for Application Hosting and Computing Services is organized around cloud-native hosting patterns, with centralization of web assets, scalable compute for site delivery, and managed storage for static and media content. Typical functional capabilities supporting the deployment include load balancing and traffic management, content delivery optimization, certificate management and site security, and platform monitoring and logging to support web operations. Operational ownership is aligned to the hospital IT and web operations teams, with the scope explicitly covering the public website rather than back-office clinical systems.
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IT Decision Makers and Key Stakeholders at Magnolia Regional Medical Center
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Magnolia Regional Medical Center Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magnolia Regional Medical Center IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magnolia Regional Medical Center digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Magnolia Regional Medical Center Technographics
Magnolia Regional Medical Center is a Healthcare organization based in United States,
with around 1500 employees and annual revenues of $100.0 million.
Magnolia Regional Medical Center operates a diverse technology stack with applications such as
CPSI EHR, The Trade Desk and Google Cloud Platform (GCP),
covering areas like Electronic Health Record, Digital Advertising Platform and Application Hosting and Computing Services.
Magnolia Regional Medical Center has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CPSI, The Trade Desk and Google.
Magnolia Regional Medical Center recently adopted applications including
Google Cloud Platform (GCP) in 2021, The Trade Desk in 2019 and Xandr Invest (ex AppNexus DSP) in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magnolia Regional Medical Center’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magnolia Regional Medical Center’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magnolia Regional Medical Center technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.