Magrabi UAE
Plot 367 - 1003-The Building next to Metropolitan Hotel, Umm Al Sheif area, Sheikh Zayed Road,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4-4197050
Consumer Packaged Goods
Magrabi UAE Technographics
Magrabi UAE Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magrabi UAE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Magrabi UAE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magrabi UAE has purchased the following applications: SAP HCM (HR) for Core HR in 2008, Zoom for Audio Video and Web Conferencing in 2020, Aimia Loyalty Platform for Customer Loyalty in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magrabi UAE is running and its propensity to invest more and deepen its relationship with SAP , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magrabi UAE revenues, which have grown to $900.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magrabi UAE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Magrabi UAE Tech Stack and Enterprise Applications
Magrabi UAE HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2008 | 2008 |
In 2008, Magrabi UAE implemented SAP HCM (HR) as its Core HR platform. The program was managed from the Central Support Office and covered operations across the Middle East and Turkey for a consumer packaged goods business with approximately 2,000 employees, with an explicit objective to automate core HR processes.
The implementation focused on SAP Human Resources automation and included configuration of personnel administration, organizational management, employee self service, and time management workflows. Emphasis was placed on HR master data governance, role based access controls for HR and line management, and workflow automation to standardize hiring, internal movement and separation processes.
Rollout and operational coverage were coordinated centrally from the Central Support Office with phased cutovers across Middle East and Turkey sites, and governance changes to centralize HR process ownership. Formalized change control for HR master data and operational workflows was instituted to sustain the SAP HCM (HR) Core HR deployment and ongoing HR operations.
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Magrabi UAE Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Magrabi UAE deployed Zoom for Audio Video and Web Conferencing on its public website. The Zoom implementation is embedded in web workflows to enable browser-based video and audio sessions for customer-facing engagements and internal collaboration across Magrabi operations in the United Arab Emirates. The deployment emphasizes web-initiated meetings and real time chat to connect site personnel and external visitors without requiring a separate desktop client.
Configuration centers on core Audio Video and Web Conferencing capabilities, including embedded meeting widgets, browser meeting clients, screen sharing, chat and recording controls, plus meeting scheduling exposed via the website. Administrative governance is implemented through centralized account provisioning, meeting policy configuration and web embed management assigned to IT and site owners, aligning session controls with corporate communication policies. Operational coverage focuses on the corporate website experience and the teams that manage online customer interactions and web-initiated consultations.
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Collaboration | Collaboration |
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2020 | 2020 |
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Magrabi UAE CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aimia Loyalty Solutions | Legacy | Aimia Loyalty Platform | Customer Loyalty | CRM | n/a | 2019 | 2019 |
In 2019, Magrabi UAE implemented Aimia Loyalty Platform as its Customer Loyalty solution to redesign and relaunch the PRISM program. Magrabi is the largest eyewear retail group in the Middle East and North Africa, and the prior PRISM configuration was a two tier, invite only program based on spend that did not include all members.
Aimia collaborated with Magrabi to convert PRISM into a cardless, points based tiered loyalty program, and Aimia continues to supply Loyalty Platform, Strategy, Analytics, Program Management and Communications as ongoing services. The implementation focused on core customer loyalty capabilities including points accrual and redemption logic, tier management and enrollment workflows, and analytics driven segmentation to inform communications. Program management functions were configured to centralize campaign scheduling, member lifecycle orchestration, and operational reporting.
The deployment was scoped to Magrabi's retail operations across the Middle East and North Africa, aligning in store and member facing digital enrollment flows for a unified membership experience. Technical architecture details were not provided, the Aimia Loyalty Platform was positioned as the central system of record for loyalty accounts and behavioral analytics.
The relaunch aimed to increase retention and market share by broadening membership eligibility and modernizing engagement from spend based invite only tiers to an inclusive, points based model. Governance was formalized through ongoing program management and communications services, with analytics supporting segmentation and campaign targeting to operationalize the new membership model.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Magrabi UAE ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Magrabi UAE PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Magrabi UAE IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Magrabi UAE
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Magrabi UAE Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magrabi UAE IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magrabi UAE digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Magrabi UAE Technographics
Magrabi UAE is a Consumer Packaged Goods organization based in United Arab Emirates,
with around 2000 employees and annual revenues of $900.0 million.
Magrabi UAE operates a diverse technology stack with applications such as
SAP HCM (HR), Zoom and Aimia Loyalty Platform,
covering areas like Core HR, Audio Video and Web Conferencing and Customer Loyalty.
Magrabi UAE has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Zoom Video Communications and Aimia Loyalty Solutions.
Magrabi UAE recently adopted applications including
Criteo Commerce Media Platform in 2022, Microsoft Azure Cloud Services in 2021 and Zoom in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magrabi UAE’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magrabi UAE’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magrabi UAE technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.