Calgary, T2G 0W2, AB,
Canada
Mainstreet Equity Technographics
Mainstreet Equity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mainstreet Equity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 448 Mainstreet Equity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mainstreet Equity has purchased the following applications: Yardi Voyager for Real Estate Property Management in 2019, Rentsync CMS for Web Content Management in 2022, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mainstreet Equity is running and its propensity to invest more and deepen its relationship with Yardi , Rentsync , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mainstreet Equity revenues, which have grown to $135.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mainstreet Equity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mainstreet Equity Tech Stack and Enterprise Applications
Mainstreet Equity ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yardi | Legacy | Yardi Voyager | Real Estate Property Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Mainstreet Equity implemented Yardi Voyager for Real Estate Property Management. Mainstreet Equity uses Yardi Voyager for Real Estate Property Management to support leasing, property operations, and finance functions, and the application is surfaced via the company website.
The Yardi Voyager deployment was configured to deliver core modules typical of Real Estate Property Management, including lease administration, rent roll and tenant billing, property accounting, and maintenance work order management. Configuration focused on tenant portal capabilities alongside back-office accounting and reporting to align operational workflows with leasing and facilities teams.
Operational coverage emphasized finance, leasing, and property operations within Mainstreet Equity, with governance implemented through role based access controls and defined process alignment for tenant-facing and accounting workflows. System configuration and operational ownership remain within Yardi Voyager, with the platform acting as the primary property management system visible on Mainstreet Equity's website.
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Mainstreet Equity Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rentsync | Legacy | Rentsync CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022 Mainstreet Equity deployed Rentsync CMS on its public website. Rentsync CMS is implemented as the primary content management platform for the company site hosted at https://www.mainst.biz, operating within the Web Content Management category. The implementation centers on supporting corporate communications and property facing web pages used by marketing and property operations teams, with the CMS acting as the authoritative content delivery layer for page templates and listing related pages. Deployment scope is focused on web content publishing and editorial control for the company website, without additional rollout geography or site expansion details specified.
Configuration and operational behavior align with standard Web Content Management capabilities, including templated page layouts, content authoring and editing tools, a centralized media library, and role based publishing workflows. Rentsync CMS is presented as the system of record for page composition and staged publishing on the site, with governance organized around marketing and property operations owning editorial roles and approval workflows. No named third party integrations or implementation partners are specified in the source, and no quantitative outcomes or cost information are provided.
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Mainstreet Equity CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Mainstreet Equity deployed Hotjar on its corporate website. Mainstreet Equity implemented Hotjar as a Customer Experience application to capture qualitative user behavior and on‑site feedback across public pages.
Hotjar was configured to provide heatmaps, session recordings, conversion funnel visualization, and on‑page feedback and survey capabilities. The implementation uses the Hotjar tracking snippet and page targeting to instrument key user journeys and collect behavioral signals alongside existing analytics.
The rollout supports digital marketing, user experience, and analytics functions by surfacing qualitative interaction data for website optimization. Governance considerations for the Hotjar deployment include privacy and consent configuration and data retention settings aligned with Customer Experience analytics practices.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Mainstreet Equity IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Mainstreet Equity
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mainstreet Equity Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||