Majestic Wine
Majestic Wine Technographics
Majestic Wine Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Majestic Wine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Majestic Wine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Majestic Wine has purchased the following applications: Zellis ResourceLink for Payroll in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, PersonaClick for Personalization and Product Recommendations in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Majestic Wine is running and its propensity to invest more and deepen its relationship with Zellis , Google , PersonaClick or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Majestic Wine revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Majestic Wine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Majestic Wine Tech Stack and Enterprise Applications
Majestic Wine HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis ResourceLink | Payroll | HCM | n/a | 2016 | 2016 |
In 2016 Majestic Wine implemented Zellis ResourceLink for Payroll. The Zellis ResourceLink deployment was used to manage monthly UK and expatriate payroll, reward and benefits administration for 1500 employees, centralizing payroll processing, year end procedures and compliance workflows.
Configuration work focused on payroll processing modules, full year end procedures, preparation and submission of P11D forms and directors emolument reporting. The implementation supported annual pay and bonus review workflows, benchmarking of roles and compensation, benefits and pension scheme administration, and provisioned final payroll sign off capabilities.
Operational integrations included management and oversight of an outsourced payroll relationship governed by an SLA with Northgate Arinso, coordination with third party pension advisors and engagement with benefit brokers. The HR and payroll information systems were administered through Zellis ResourceLink for user provisioning, creating system posts, password resets and high level HR data analysis.
Governance emphasized compliant administration and clear ownership of monthly payroll cycles, acting as first point of contact for employee and senior management benefits queries, responding to business and employee taxation inquiries and preparing statutory submissions. Processes were structured to align payroll sign off, benefits administration and annual reporting under the Zellis ResourceLink Payroll implementation.
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Majestic Wine Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Majestic Wine implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is visible on the Majestic website and provided core web facing productivity and communication capabilities for the organization. Majestic Wine used Google Workspace (Formerly Google G-Suite) to centralize email, document collaboration, calendaring, and web based meeting functions.
Configuration aligned with standard Google Workspace modules, including Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar, Google Meet, and the Google Admin console, delivering shared document workflows and real time collaboration. Administration elements included domain configuration, user provisioning, group based access controls, and policy enforcement via the Admin console together with device and session controls typical of the Collaboration category. The implementation supported content collaboration workflows that fed both internal teams and web content processes on the Majestic site.
Operational coverage was company wide across corporate functions such as merchandising, marketing, customer service and IT, using Google Workspace to support communications and document sharing. Governance relied on centralized administration and role based access to manage accounts, groups, and sharing policies, with Collaboration category workflows for approvals and meeting scheduling. This implementation positions Majestic Wine Google Workspace (Formerly Google G-Suite) Collaboration as the primary productivity and corporate communications platform.
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Majestic Wine eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PersonaClick | Legacy | PersonaClick | Personalization and Product Recommendations | eCommerce | n/a | 2022 | 2022 |
In 2022, Majestic Wine deployed PersonaClick on its website. PersonaClick is a Personalization and Product Recommendations application used to deliver onsite product recommendations and behavioral personalization to support Majestic Wine's ecommerce merchandising and product discovery.
The integration is implemented via a client side tag embedded in the public site, enabling real time recommendation scoring and session based personalization across category pages, product detail pages, and the checkout funnel. Implementation work concentrated on catalog feed mapping, recommendation rule configuration, and content targeting workflows to align merchandising and digital marketing operations. Operational ownership sits with ecommerce and digital marketing teams, where the PersonaClick deployment augments onsite merchandising and customer experience tooling.
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Majestic Wine CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Majestic Wine ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Majestic Wine TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Majestic Wine PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Majestic Wine IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Majestic Wine
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Majestic Wine Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Majestic Wine IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Majestic Wine digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Majestic Wine Technographics
Majestic Wine is a Retail organization based in United Kingdom,
with around 1400 employees and annual revenues of $800.0 million.
Majestic Wine operates a diverse technology stack with applications such as
Zellis ResourceLink, Google Workspace (Formerly Google G-Suite) and PersonaClick,
covering areas like Payroll, Collaboration and Personalization and Product Recommendations.
Majestic Wine has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zellis, Google and PersonaClick.
Majestic Wine recently adopted applications including
Bubble Platform in 2025, PersonaClick in 2022 and OneTrust CookiePro in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Majestic Wine’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Majestic Wine’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Majestic Wine technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.