Makro Spain Technographics
Makro Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Makro Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3700 Makro Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Makro Spain has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2006, Personio ATS for Applicant Tracking System in 2022, MicroStrategy ONE Analytics for Analytics and BI in 2005 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Makro Spain is running and its propensity to invest more and deepen its relationship with SAP , Personio , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Makro Spain revenues, which have grown to $1.23 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Makro Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Makro Spain Tech Stack and Enterprise Applications
Makro Spain ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2006 | 2007 |
In 2006, Makro Spain implemented SAP ERP ECC 6.0 to consolidate core accounting and treasury processes under an ERP Financial platform. The deployment targeted the finance organization at Makro Autoservicio Mayorista SA, covering general ledger, accounts payable, accounts receivable, and treasury processes for the company's operations in Spain and supporting about 3,700 employees.
Work concentrated on SAP FICO configuration and application maintenance, including bank and withholding customizing, creation of tax indicators, association of ledger accounts, and Special G/L setup. The engagement included program design for vendor payments with new payment methods and the establishment of a vendor cancellation circuit with banks to manage payment reversals and dispute flows.
Operational integration emphasized banking interfaces and automated reconciliation workflows, reflected by the deployment of a survey process for bank reconciliation and vendor payment clearing routines. Post go live maintenance and targeted program design work was performed by an SAP FICO consultant hired by Captton during December 2007 to January 2008, executing application maintenance and configuration refinements.
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Makro Spain HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Makro Spain deployed Personio ATS as its Applicant Tracking System to centralize candidate intake and tracking for the company. The implementation positions Personio ATS as the primary platform for publishing vacancies on Makro.es and capturing applications directly from the careers site, routing candidate records into a centralized recruiting system. The scope explicitly covers Talent Acquisition and HR functions across Makro Spain, aligning recruiting workflows with corporate HR operations for a 3,700 employee retailer.
Configuration emphasized core Applicant Tracking System capabilities typical for the category, including job requisition management, published job listings, candidate profile ingestion and resume parsing, stage-based pipelines, interview scheduling, and template-driven candidate communications. Personio ATS was set up to standardize requisition approvals, candidate screening stages, and hiring manager collaboration, creating repeatable workflows for sourcing, assessment, and selection. Automation focused on status transitions and notification templates to reduce manual handoffs between recruiters and hiring managers.
Integration work focused on the public careers pages of Makro.es, where posted roles and application forms feed directly into Personio ATS, preserving source attribution for web-originating applicants. Operational coverage is concentrated in Spain, with HR administrators, recruiters, and hiring managers using Personio ATS for pipeline review, interview coordination, and offer preparation. The configuration maintains Personio ATS as the canonical applicant database for Makro Spain’s recruiting activities.
Governance was implemented through role-based access control, defined approver chains for requisitions, and standardized interview and offer workflows to reduce process variability. Rollout prioritized HR administrators and hiring managers, with training and process documentation to embed the Applicant Tracking System into routine hiring operations. Change management centered on enforcing consistent candidate status definitions and approval gates within Personio ATS.
Personio ATS remains the integrated Applicant Tracking System driving Makro Spain’s external hiring flows from the website into HR operations, supporting requisition-to-hire lifecycle management and centralized candidate recordkeeping.
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Recruiting, Applicant Tracking System | HCM |
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2008 | 2008 |
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Makro Spain Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2005 | 2005 |
In 2005, Makro Spain implemented MicroStrategy ONE Analytics to centralize reporting and management control across commercial, purchasing and logistics functions. MicroStrategy ONE Analytics was positioned to serve Analytics and BI requirements for sales closings, margin analysis and operational KPI monitoring across the organization.
The implementation emphasized dashboard design and interactive visualization using MicroStrategy Visual Insights, coupled with scenario modeling and business case analysis for commercial actions. Functional capabilities included forecasting and KPI scorecards, customer and supplier behavioral segmentation, price and assortment correlation analysis, cross selling and up selling modeling, and investment analysis workflows aligned to commercial and purchasing decisions.
Operational coverage spanned the management control, logistics, commercial and purchasing departments and supported teams in Spain and Portugal while maintaining reporting links to METRO headquarters in Germany. The platform ingested sales closings, margin and logistics data feeds to power recurring closings, margin reconciliation and ongoing KPI monitoring used by center managers and departmental heads.
Governance centered on a centralized management control team with a named coordinator role for dashboard design and reporting standards, establishing regular forecast review cadences and commercial meeting deliverables. The controlling team embedded business and commercial interpretation into outputs, enabling scenario generation and actionable management levers for center managers and commercial leadership.
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Makro Spain Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Makro Spain Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2015 | 2015 |
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Makro Spain eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2017 | 2017 |
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Makro Spain SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Yard Management | SCM |
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2021 | 2022 |
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Makro Spain CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Makro Spain IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Makro Spain
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Manager of Systems and Infrastructures (IT) of Spain | Manager | IT | |
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Head of Finance & Accounting | Director | Finance | |
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Systems Manager | Manager | IT | |
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Financial Controller Manager | Manager | Finance | |
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Head Of Supply Chain | Director | Supply Chain | |
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Apps Being Evaluated by Makro Spain Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Makro Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Makro Spain digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Makro Spain Technographics
Makro Spain is a Retail organization based in Spain,
with around 3700 employees and annual revenues of $1.23 billion.
Makro Spain operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Personio ATS and MicroStrategy ONE Analytics,
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
Makro Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Personio and MicroStrategy.
Makro Spain recently adopted applications including
FreshDesk Customer Support in 2023, Personio ATS in 2022 and Generix YMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Makro Spain’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Makro Spain’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Makro Spain technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.