Malux AB Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Malux AB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Malux AB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Malux AB has purchased the following applications: Microsoft 365 for Collaboration in 2016, Hotjar for Customer Experience in 2016, Intuit Mailchimp Mandrill for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Malux AB is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Lead Forensics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Malux AB revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Malux AB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Malux AB adopted Microsoft 365 to provide core Collaboration services across its Swedish distribution operations. Public site artifacts indicate Malux AB uses Microsoft 365 on their website, and the cloud hosted Microsoft 365 tenant was provisioned to support approximately 250 employees. The implementation centralized communication and document collaboration for sales, warehousing, and customer service teams.
Microsoft 365 deployment included standard Collaboration components such as Exchange Online for enterprise email, SharePoint Online for intranet and document management, and Microsoft Teams for real time chat and meetings. Identity and access were operated through the Microsoft 365 tenant stack, including Azure Active Directory for user provisioning and access control, with configuration workstreams around mailbox setup, SharePoint site structure, and Teams channel taxonomy. Governance and workflow adjustments focused on aligning collaboration patterns with distribution business processes and IT management of the cloud tenant.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016 Malux AB deployed Hotjar on its public website to capture user behavior and qualitative feedback. Hotjar was configured to provide session recordings, heatmaps, conversion funnel visualization, and form analysis consistent with Customer Experience tooling, enabling behavioral analytics and qualitative insight capture across product and catalog pages.
The implementation emphasized web instrumentation and front end event capture to support digital channels, with usage concentrated on site analytics for marketing and e-commerce teams. Malux AB uses Hotjar as a Customer Experience application to surface user behavior data and qualitative feedback for UX refinement, content decisions, and campaign optimization workflows.
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Marketing Analytics, Lead Generation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, Malux AB deployed Intuit Mailchimp Mandrill to provide Transactional Email services on its website. The implementation centralized outbound transactional messaging for customer facing workflows, using Intuit Mailchimp Mandrill to generate templated, event triggered emails such as order confirmations, shipping notices and account recovery messages. Configuration emphasized SMTP and API based delivery endpoints, template management with dynamic merge tags and webhook event handling to capture bounces and delivery events. The deployment scope covered the public website and associated ecommerce and account management flows.
The Intuit Mailchimp Mandrill setup included a template library and programmatic sending, enabling the web application to call the transactional API for real time message dispatch and to surface delivery telemetry for diagnostics. Operational ownership was aligned with ecommerce and customer service functions, and governance focused on template version control, sending domain configuration and monitoring of send events to preserve deliverability. Integrations were implemented between the website front end and backend order and account systems as event sources, with Mandrill handling message orchestration and reporting.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Digital Workspace | IaaS |
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2018 | 2018 |
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