MANIAX Axe Throwing
2/01/75 Mary St,
St Peters, 2044, NSW,
Australia
St Peters, 2044, NSW,
Australia
n/a
Leisure and Hospitality
MANIAX Axe Throwing Technographics
MANIAX Axe Throwing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MANIAX Axe Throwing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 MANIAX Axe Throwing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MANIAX Axe Throwing has purchased the following applications: Xero Payroll for Payroll in 2018, Checkfront Booking Software for Reservation and Booking Management in 2018, LiveChat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MANIAX Axe Throwing is running and its propensity to invest more and deepen its relationship with Xero , Deputy , Checkfront or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MANIAX Axe Throwing revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MANIAX Axe Throwing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MANIAX Axe Throwing Tech Stack and Enterprise Applications
MANIAX Axe Throwing HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero Payroll | Payroll | HCM | n/a | 2018 | 2018 |
In 2018 MANIAX Axe Throwing implemented Xero Payroll as its centralized Payroll application to manage pay runs and employee records across venue operations in Sydney, Melbourne, and Brisbane. Xero Payroll was the primary Payroll system used to operationalize regular pay cycles and maintain payroll data for staff working in retail venues and mobile event deployments in Victoria, New South Wales, and South Australia.
Configuration focused on core payroll workflows common to the Payroll category, including employee master data, scheduled pay runs, electronic payslip distribution, and payroll reporting aligned to Australian tax and wage requirements. The implementation supported rostered and casual staffing patterns typical of leisure and hospitality operations, with payroll setup reflecting venue-level staffing and event-specific work assignments.
Xero Payroll operated alongside MANIAX invoicing workflows and the Checkfront booking software used for customer bookings, with payroll outputs contributing to the companys monthly reporting across all venues. Operational coverage explicitly included MANIAX Sydney, Melbourne, and Brisbane venues and the mobile events program that engaged participants across multiple states, ensuring payroll data mapped to venue and event cost centers.
Governance and operational ownership rested with the Customer Service Manager and National Operations Manager during the 2018 to 2019 period, who managed payroll processing, monthly reporting reconciliation, venue openings in Melbourne and Brisbane, and alignment of staff performance standards. Payroll procedures were embedded into routine month end reporting and venue operational checklists to ensure consistency across sites.
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Workforce Scheduling | HCM |
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2016 | 2016 |
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MANIAX Axe Throwing ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Checkfront | Legacy | Checkfront Booking Software | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, MANIAX Axe Throwing deployed Checkfront Booking Software as its Reservation and Booking Management application to centralize customer bookings across its venue footprint. The implementation covered venue operations in Sydney, and supported the opening and operationalization of two additional venues in Melbourne and Brisbane, while also accommodating mobile event scheduling and reservations for events across Victoria, New South Wales, and South Australia serving more than 12,000 participants.
Checkfront Booking Software was configured to create new booking options and manage reservation workflows, including scheduling and customer-facing booking configuration. In parallel, MANIAX operated payroll and invoicing processes using Xero and maintained a separate inventory system for stock control, while Checkfront handled reservation lifecycle, capacity management, and booking reporting used by operations and customer service teams.
Operational governance included monthly reporting across all venues and centralized configuration of booking options to ensure consistent customer experience and staff performance standards. The system supported the National Operations Manager and Customer Service Manager in coordinating bookings, venue openings, and mobile event logistics, aligning reservation processes with venue-level operational controls.
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MANIAX Axe Throwing AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, MANIAX Axe Throwing implemented LiveChat on its website to enable real-time customer messaging. The deployment embeds the LiveChat widget on maniax.com.au and is intended to handle walk-in inquiries, booking questions, and pre-visit customer engagement for the leisure and hospitality operation in Australia.
The configuration centers on Chatbots and Conversational AI capabilities including real-time agent chat, proactive greetings, canned responses, and session context capture to support front-of-house and guest services teams. LiveChat is operated through a web-based agent console and standard site embedding, consistent with a cloud hosted conversational architecture.
Operational scope includes website-driven customer support workflows and booking interactions, aligning business functions across customer service, sales, and marketing staff. Governance practices inferred from the implementation include configured agent routing, defined service hours, and standardized response templates to ensure consistent customer handling.
The LiveChat implementation provides MANIAX Axe Throwing with a centralized conversational layer on the corporate site, using Chatbots and Conversational AI to streamline real-time web engagement and standardize agent-led messaging.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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MANIAX Axe Throwing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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MANIAX Axe Throwing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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MANIAX Axe Throwing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at MANIAX Axe Throwing
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Apps Being Evaluated by MANIAX Axe Throwing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MANIAX Axe Throwing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MANIAX Axe Throwing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MANIAX Axe Throwing Technographics
MANIAX Axe Throwing is a Leisure and Hospitality organization based in Australia,
with around 120 employees and annual revenues of $20.0 million.
MANIAX Axe Throwing operates a diverse technology stack with applications such as
Xero Payroll, Checkfront Booking Software and LiveChat,
covering areas like Payroll, Reservation and Booking Management and Chatbots and Conversational AI.
MANIAX Axe Throwing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, Checkfront and LiveChat, Inc..
MANIAX Axe Throwing recently adopted applications including
Magnite (ex Rubicon Project) in 2023, Salesforce Chat (formerly Salesforce Live Agent) in 2021 and Salesforce Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MANIAX Axe Throwing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MANIAX Axe Throwing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MANIAX Axe Throwing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.