Mapfre
Carretera de Pozuelo, 52,
Majadahonda, 28222,
Spain
Majadahonda, 28222,
Spain
34 91 581 23 18
Insurance
Mapfre Technographics
Mapfre Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mapfre and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30585 Mapfre employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mapfre has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2011, SAP SuccessFactors Compensation for Compensation Management in 2021, GT Estimate TM for Insurance Claims Management in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mapfre is running and its propensity to invest more and deepen its relationship with SAP , Infor , Qualtrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mapfre revenues, which have grown to $30.26 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mapfre intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mapfre Tech Stack and Enterprise Applications
Mapfre ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011 MAPFRE implemented SAP ERP ECC 6.0 as an ERP Financial application to support a strategic Mejora de Sistemas Ciclo de Vida del Mediador program running from June 2010 to March 2011. The implementation targeted end to end mediator lifecycle management, covering both Back Office and Front Office functions for insurance mediation, and positioned SAP ERP ECC 6.0 at the center of financial and operational recordkeeping.
The deployment architecture integrated SAP ERP ECC 6.0 with SAP HCM for human capital flows, SAP GUI and SAP Portal for user interaction, SAP PI and a service oriented architecture layer for message orchestration, and a BRMS for business rules enforcement. Reporting and analytics were instrumented through Cognos, while transaction orchestration and master data were coordinated with Oracle, preserving enterprise data consistency across systems.
Operational integrations extended to specialist insurance and HR systems cited in the project, including Meta4, Calendra, Infored, Sismap, Sired, TRON, and Gesvida, which were connected via SAP PI and SOA interfaces to enable synchronized back and front office processing. The configuration emphasized ERP Financial controls and mediator management workflows, aligning financial postings, agent commissions, and transactional feeds with the mediator lifecycle processes.
Project governance was led by a project manager with a ten person team using MpM methodology and UML for specification and design, reflecting a structured rollout approach between June 2010 and March 2011. SAP ERP ECC 6.0 served as the central ERP Financial system in the program, with explicit architecture and integration choices documented to support operational handover and sustained cross‑system orchestration.
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ERP Financial | ERP |
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2013 | 2014 |
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ERP Financial | ERP |
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2011 | 2011 |
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Mapfre HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Compensation | Compensation Management | HCM | n/a | 2021 | 2021 |
In 2021, MAPFRE implemented SAP SuccessFactors Compensation to centralize its Compensation Management capability across corporate and country HR functions. The deployment was positioned within the Corporate Technology Area and Human Capital Solutions team, supporting Corporate People and Organization and HR departments in global processes while staffed with SuccessFactors specialists based in Madrid.
Configuration emphasis targeted the Compensation module alongside strong Employee Central integration, reflecting in-house operational ownership of EC and CMP functional and technical administration. The implementation included module-level configuration, rule and eligibility schema setup, and ongoing platform maintenance and automation tasks managed by the SuccessFactors IT Specialist role.
Technical expectations referenced in hiring notes indicate the environment values reporting and integration tooling, with knowledge of SAP Analytics Cloud and Power BI, BTP HANA and SCPI, and Power Platform cited as valuable for analytics, data orchestration, and technical extensions. These capabilities inform the technical footprint for compensation data flows and analytic consumption without prescribing specific third-party connectors.
Governance and delivery followed MAPFRE project methodology, with responsibilities for requirement gathering, stakeholder liaison, agile platform support, scope definition, project phase oversight, budget monitoring, and periodic reporting. Operational coverage included corporate and country HR teams, and the SuccessFactors IT Specialist function served as the locus for incident resolution, change control, and ongoing platform evolution.
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Core HR | HCM |
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2021 | 2021 |
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Employee Experience | HCM |
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2020 | 2021 |
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Employee Recognition and Rewards Management | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2021 | 2021 |
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Learning and Development | HCM |
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2019 | 2019 |
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Onboarding | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2021 | 2021 |
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Performance and Goal Management | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Succession and Leadership Planning | HCM |
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2021 | 2021 |
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Talent Assessment | HCM |
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2017 | 2018 |
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Talent Management | HCM |
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2018 | 2018 |
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Talent Sourcing | HCM |
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2018 | 2019 |
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Video Interviewing | HCM |
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2018 | 2019 |
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Mapfre ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GT Motive | Legacy | GT Estimate TM | Insurance Claims Management | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010, MAPFRE Spain implemented GT Motive's GT Estimate TM to manage breakdowns and maintenance for its renting fleet and vehicles covered by mechanical breakdown policies. The GT Estimate TM deployment targets Insurance Claims Management workflows across MAPFRE's fleet operations in Spain and includes integration for the partner BBVA Autorenting.
The implementation focused on vehicle breakdown and maintenance management, claim estimate generation, repair authorization workflows and repair handling orchestration typical of Insurance Claims Management solutions. GT Estimate TM was configured to support standardized estimate creation, workshop instructions and maintenance order tracking to unify repair handling across renting fleet processes.
Integration was established between GT Estimate TM and MAPFRE's AMA fleet management application to enable exchange of fleet inventory, contract and vehicle status data linking claims to renting fleet records. Operational coverage was Spain based, encompassing MAPFRE fleet operations and coordination with BBVA Autorenting for routing repair jobs and estimates through shared workflows.
Governance and rollout emphasized centralized repair handling procedures and standardization of authorization and workshop communication across MAPFRE and its renting partner, aligning claims and fleet maintenance processes. The deployment was intended to streamline repair handling for MAPFRE and BBVA Autorenting and improve operational efficiency as stated in the source.
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Insurance Claims Management | ERP Services and Operations |
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2010 | 2010 |
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Insurance Claims Management | ERP Services and Operations |
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2011 | 2011 |
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Professional Services Automation | ERP Services and Operations |
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2019 | 2019 |
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Mapfre Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Mapfre Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Mapfre Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2020 | 2020 |
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Content Management | Content Management |
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2016 | 2016 |
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Contract Lifecycle Management | Content Management |
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2018 | 2019 |
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Web Content Management | Content Management |
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2023 | 2023 |
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Mapfre eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2025 | 2025 |
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Mapfre CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2011 | 2011 |
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Tag Management | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Mapfre ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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Mapfre Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Investment Book of Record (IBOR) | Investment Management |
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2024 | 2025 |
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Portfolio and Investment Management | Investment Management |
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2017 | 2017 |
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Portfolio and Investment Management | Investment Management |
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2017 | 2017 |
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Mapfre Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
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2018 | 2019 |
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Procurement | Procurement |
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2018 | 2019 |
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Procurement | Procurement |
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2018 | 2019 |
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Sourcing | Procurement |
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2018 | 2019 |
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Mapfre TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Risk Management | TRM |
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2019 | 2019 |
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Mapfre PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Mapfre IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Database Management | IaaS |
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2025 | 2026 |
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Database Management | IaaS |
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2025 | 2026 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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Mapfre CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2012 | 2012 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Mapfre
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Deputy General Manager & CFO | Manager | Finance | |
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COO | CXO | Finance | |
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Director IT | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Controller | Director | Finance | |
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Financial Director | Director | Finance | |
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Head of IT | Director | IT | |
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HR Manager | Manager | HR | |
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CEO | CXO | Finance | |
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Finance Analyst and Reporting | Manager | Finance | |
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Administration and Finance Director | Director | Finance | |
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Director Information Management and BI | Director | IT | |
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CIO | CXO | Finance | |
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Head of Investments | Director | Investment | |
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Global IT Director | Director | IT | |
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Global Head of IT Infrastructure & Operations | Director | IT | |
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Finance Director | Director | Finance | |
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Deputy Director of People and Organization, Corporate Area of Operational Transformation | Director | HR | |
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Group Chief People, Strategy and Sustainability Officer | CXO | HR | |
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Global Employee Benefits Manager | Manager | HR | |
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Head of Global Employee Benefits | Director | HR | |
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Head of Employee Services | Director | HR | |
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Head of People and Organization - Performance Evaluation | Director | HR | |
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Global Head of Employee Experience | Director | HR | |
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Director Employee Experience. Digital Transformation | Director | HR | |
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Head of Employee Experience | Director | HR | |
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HR Digital Transformation Manager | Manager | HR | |
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People and Organization Technician, Employee Experience | Manager | HR | |
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Talent Director - Human Resources | Director | HR | |
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Director of Organization and Compensation | Director | HR | |
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Global Talent Director | Director | HR | |
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Deputy Director General, People and Organization | Director | HR | |
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Deputy Director of Human Capital Solutions (Corporate Technology and Processes Area) | Director | HR | |
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HR IT Technical Lead | Manager | HR | |
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Apps Being Evaluated by Mapfre Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mapfre IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mapfre digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mapfre Technographics
Mapfre is a Insurance organization based in Spain,
with around 30585 employees and annual revenues of $30.26 billion.
Mapfre operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Compensation and GT Estimate TM,
covering areas like ERP Financial, Compensation Management and Insurance Claims Management.
Mapfre has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and GT Motive.
Mapfre recently adopted applications including
Trustpilot Manage Reviews in 2025, Amazon S3 in 2025 and Cloudflare CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mapfre’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mapfre’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mapfre technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.