Tehran, 1918953651,
Iran
Mapna Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mapna Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 Mapna Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mapna Group has purchased the following applications: Dana Chat for Chatbots and Conversational AI in 2019, Slack Connect for Collaboration in 2022, Dana Pro ITSM for IT Service Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mapna Group is running and its propensity to invest more and deepen its relationship with DanaPardaz , Salesforce , Hostiran or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mapna Group revenues, which have grown to $2.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mapna Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DanaPardaz | Legacy | Dana Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Mapna Group implemented Dana Chat. The attribution to Dana Chat is inferred from Mapna Group appearing on DanaPardaz's customers list and from DanaPardaz's online chat product in the vendor portfolio, Dana Chat, classified under Chatbots and Conversational AI, being the likely customer-facing interface supporting service and operations functions.
The deployment appears to leverage Dana Chat alongside DanaPardaz business CRM capabilities, with implementation scope focused on customer-facing chat, service desk interactions, and field communications for Mapna's energy and engineering operations. Functional elements consistent with this Chatbots and Conversational AI deployment include conversational interfaces and intent classification, automated routing to service queues, scripted escalation workflows, knowledge base driven responses, and CRM-linked case initiation to tie chat interactions into ongoing service processes.
Operational coverage is described at the service and operations layers, supporting customer service desks and field teams across Mapna Group in Iran. Governance and rollout details are implied to follow vendor-led onboarding and configuration cycles, centering on intent tuning, conversation flow configuration, and alignment of escalation rules with Mapna Group service processes, using Dana Chat as the conversational front end integrated with DanaPardaz CRM capabilities.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DanaPardaz | Legacy | Dana Pro ITSM | IT Service Management | ITSM | n/a | 2018 | 2018 |
In 2018, MAPNA Group deployed Dana Pro ITSM to support its enterprise IT operations across engineering and power-generation units in Iran. The Dana Pro ITSM deployment serves as the group's IT Service Management platform, providing centralized ticketing, asset and configuration oversight, and managerial dashboards as described by the vendor.
Functional coverage centers on a centralized service desk for incident and service request workflows, an asset management capability that tracks hardware and software inventories, and a configuration management database to maintain relationships between assets and services. The implementation leveraged Dana Pro ITSM modules for managerial dashboards and reporting to provide consolidated operational visibility for IT managers.
Operational scope includes enterprise IT operations and service desk functions across MAPNA Group's engineering and power-generation units in Iran, consolidating workflows and asset lifecycle oversight under a single IT Service Management platform. Governance emphasis focused on centralizing ticket routing and standardizing service workflows to support cross unit coordination, with the system used for daily ticket handling, asset tracking, and managerial oversight.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
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