Marcapo Germany
Marcapo Germany Technographics
Marcapo Germany Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marcapo Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Marcapo Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marcapo Germany has purchased the following applications: Tixxt for Association Management in 2024, BurdaDirect DiVa LeadDirekt for Analytics and BI in 2016, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marcapo Germany is running and its propensity to invest more and deepen its relationship with Tixxt , BurdaDirect , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marcapo Germany revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marcapo Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marcapo Germany Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tixxt | Legacy | Tixxt | Association Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Marcapo Germany deployed Tixxt as its Association Management platform on its public website, using the Tixxt instance as the customer-facing community and membership portal. Marcapo Germany Tixxt Association Management serves membership and community functions directly through embedded web access, positioning the application as the primary association engagement layer visible on the corporate site.
The Tixxt implementation centers on standard Association Management capabilities, including a community portal for discussion and content distribution, member directory and profile management, event listing and registration workflows, and configurable notification and moderation controls. Tixxt is configured to support role-based access and content segmentation, and the implementation emphasizes portal-level content management and automated community workflows typical for association and membership operations.
Operational ownership is aligned with marketing, membership, and community teams, who manage site content, member communications, and moderation through centralized administrative controls. The rollout is web-centric, with the Tixxt application embedded on Marcapo Germany website pages, and governance focuses on editorial workflows, membership lifecycle controls, and role-based administration for ongoing community management.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BurdaDirect | Legacy | BurdaDirect DiVa LeadDirekt | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016 Marcapo Germany deployed BurdaDirect DiVa LeadDirekt on its public website as a primary Analytics and BI implementation to capture audience behavior and inbound lead signals. The deployment was centered on the web property, instrumenting pages and content units to feed BurdaDirect DiVa LeadDirekt with event-level and session-level data for downstream analysis.
The BurdaDirect DiVa LeadDirekt configuration emphasized standard Analytics and BI functional modules, including client-side tagging for event capture, lead capture forms and enrichment workflows, real-time dashboards for editorial and marketing teams, and segmentation and reporting capabilities for campaign measurement. The implementation of BurdaDirect DiVa LeadDirekt included dashboarding and campaign reporting surfaces to provide structured views of lead flows and content performance.
Operational scope extended to marketing and commercial teams within Marcapo Germany, where the application supported lead qualification workflows and content performance analysis across the website. Integration was realized at the site level through tagging and server-side aggregation to consolidate behavioral data into BurdaDirect DiVa LeadDirekt, enabling marketing and editorial users to consume analytics and BI outputs directly in their workflows.
Governance was positioned around centralized analytics ownership, with configuration and access controls managed by a marketing analytics lead and operational processes adjusted to incorporate dashboard reviews and lead handoff procedures. The rollout focused on incremental instrumentation of site sections and content types, aligning measurement practices with editorial publishing cycles and commercial campaign schedules.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
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Web Content Management | Content Management |
|
2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Lead Generation | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
|
2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Domain Name System (DNS) | IaaS |
|
2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Marcapo Germany
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marcapo Germany Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Marcapo Germany Technographics
Marcapo Germany is a Media organization based in Germany,
with around 170 employees and annual revenues of $22.0 million.
Marcapo Germany operates a diverse technology stack with applications such as
Tixxt, BurdaDirect DiVa LeadDirekt and Microsoft 365,
covering areas like Association Management, Analytics and BI and Collaboration.
Marcapo Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tixxt, BurdaDirect and Microsoft.
Marcapo Germany recently adopted applications including
Tixxt in 2024, Atlassian Jira Service Desk in 2024 and firstcolo Cloud in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marcapo Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marcapo Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marcapo Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.