Pianoro, 40065,
Italy
Marchesini Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Marchesini Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Marchesini Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marchesini Group has purchased the following applications: Microsoft 365 for Collaboration in 2018, Lutech Pivotal CRM for CRM in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marchesini Group is running and its propensity to invest more and deepen its relationship with Microsoft , Lutech Group , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marchesini Group revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marchesini Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lutech Group | Legacy | Lutech Pivotal CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019 Marchesini Group deployed Lutech Pivotal CRM as its CRM platform to create a single global view of customer and market activity across the parent company, five Italian subsidiaries and seven foreign subsidiaries. The initiative addressed the need to consolidate customer interactions and shared accounts in a group context, with explicit requirements for accurate profiling of accesses and differentiated sales and customer service functionality. The deployment was intended to support manufacturing customer use cases for pharmaceuticals, cosmetics and food sectors served by the group.
Lutech Pivotal CRM was configured with verticalized Manufacturing capabilities to centralize both qualitative and quantitative customer information, enabling structured market knowledge and forecast-oriented workflows. Functional modules implemented emphasized sales activity management, customer service case tracking, account profiling and market trend data collection, aligned with CRM functional terminology such as account consolidation, activity logging and forecasting support. The solution concentrated customer and market data in a single system to improve the quality of processes that involve customers.
The implementation integrated Lutech Pivotal CRM with the company management system and with individual productivity tools including MS Outlook and the Office suite, and it supported mobile users with managed access controls. Access from foreign branches was configured using satellite systems connected to the central system, with France identified as the first foreign branch to be configured. Operational coverage explicitly included the group structure and worldwide distributors, enabling cross-border activity visibility.
Governance changes focused on access profiling and management of diversified sales and service functions to ensure appropriate visibility and control across acquired entities and shared customers. The rollout plan covered branch-level adoption, satellite configuration and mobile user management to standardize CRM processes across sites. Expected outcomes stated by the project included increased effectiveness in sales and marketing activities, optimized forecasts on market trends and improved overall quality of customer-related processes.
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Customer Support | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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