Marchex
1200 5th Avenue Suite 1300,
Seattle, 98101, WA,
United States
Seattle, 98101, WA,
United States
1 206-331-3300
Professional Services
Marchex Technographics
Marchex Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marchex and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 163 Marchex employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marchex has purchased the following applications: Snowflake Data Warehouse for Data Warehouse in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, LeanData Matching for Account Based Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marchex is running and its propensity to invest more and deepen its relationship with Snowflake , Google , LeanData or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marchex revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marchex intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marchex Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowflake | Legacy | Snowflake Data Warehouse | Data Warehouse | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Marchex implemented Snowflake Data Warehouse, adopting Snowflake as its Data Warehouse platform. The customer relationship is listed on Snowflake's public customer site, and the deployment was positioned to consolidate analytics workloads and centralize enterprise data for Marchex's analytics, business intelligence, and data engineering functions.
Snowflake Data Warehouse was configured to leverage cloud-native architectural patterns typical of the product, including separation of storage and compute, elastic virtual warehouses for workload isolation, and native support for structured and semi structured data. Configuration work focused on SQL analytics, centralized table schemas, and a semantic layer to support reporting and ad hoc analysis.
Operational implementation included ingestion and ELT pipelines, curated datasets for downstream BI and reporting, and governance controls aligned to role based access and data lifecycle features such as time travel and cloning. The rollout targeted core data engineering, analytics, and reporting teams, and established query level workload segregation to manage concurrent analytical workloads.
Governance and process changes emphasized centralized data access policies and cataloging to standardize reuse of analytical models and datasets. The Snowflake Data Warehouse implementation provided a consolidated platform for Marchex to manage enterprise data and to orchestrate analytics and reporting workflows across its business functions.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Marchex implemented Google Workspace (Formerly Google G-Suite) to centralize Collaboration across the company and standardize corporate productivity and communications. The deployment is a cloud based SaaS tenant provisioned to support core Collaboration capabilities, including Gmail for enterprise email, Google Drive and Google Docs for document storage and real time coauthoring, Google Calendar for scheduling, and Google Meet for conferencing.
Administration and configuration were executed through the Google Workspace Admin Console, with organization units and user provisioning scaled to Marchex’s headcount of 163 employees, and standard security controls such as access management and mobile device management applied. The implementation supports business functions across corporate operations by consolidating email, document collaboration, scheduling, and virtual meeting workflows, and public site indicators reflect Google Workspace (Formerly Google G-Suite) as the firm’s primary Collaboration platform.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LeanData | Legacy | LeanData Matching | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Marchex implemented LeanData Matching to support Account Based Marketing across sales and marketing operations. The LeanData Matching deployment focused on database cleanup and lead routing, enabling incoming leads to be matched to accounts and routed to the correct sales rep, aligning sales and marketing teams and accelerating time-to-revenue.
The implementation used LeanData Matching's core matching and routing capabilities, with configuration of matching rules, deduplication logic, and routing rules to automate assignment to owners and queues. Workflows were configured to standardize inbound lead processing and to enforce consistent lead-to-account linking and ownership within marketing and sales operations.
Governance changes established shared routing rules and ownership definitions between sales and marketing to ensure consistent assignment and faster lead response. As described by the customer, the project delivered a cleaned database and accelerated time-to-revenue for Marchex as direct outcomes of LeanData Matching.
|
|
|
|
|
Account Based Marketing | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Marchex
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marchex Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Marchex Technographics
Marchex is a Professional Services organization based in United States,
with around 163 employees and annual revenues of $50.0 million.
Marchex operates a diverse technology stack with applications such as
Snowflake Data Warehouse, Google Workspace (Formerly Google G-Suite) and LeanData Matching,
covering areas like Data Warehouse, Collaboration and Account Based Marketing.
Marchex has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Snowflake, Google and LeanData.
Marchex recently adopted applications including
Oracle Cloud Infrastructure in 2023, Hubspot Marketing Automation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marchex’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marchex’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marchex technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.