Marcus
111 E Kilbourn Avenue, Suite 1200,
Milwaukee, 53202, WI,
United States
Milwaukee, 53202, WI,
United States
1 414 905-1000
Leisure and Hospitality
Marcus Technographics
Marcus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marcus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7800 Marcus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marcus has purchased the following applications: Oracle Taleo Cloud Service for Recruiting, Applicant Tracking System in 2014, VerticalResponse for Marketing Automation in 2018, Intuit Mailchimp Mandrill for Transactional Email in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marcus is running and its propensity to invest more and deepen its relationship with Oracle , VerticalResponse , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marcus revenues, which have grown to $736.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marcus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marcus Tech Stack and Enterprise Applications
Marcus HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Taleo Cloud Service | Recruiting, Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Marcus deployed Oracle Taleo Cloud Service as its applicant tracking solution. Marcus is using Oracle Taleo Performance Management as their ATS on their website, and the implementation is classified in the Recruiting,Applicant Tracking System category.
The Oracle Taleo Cloud Service implementation centers on career site job posting and candidate lifecycle management, providing core applicant tracking capabilities including requisition creation, candidate profile and resume intake, and structured tracking of applicants through screening and selection workflows. Configuration work emphasizes career site integration for public job listings and application capture, aligning Taleo Performance Management with Marcus recruitment processes.
Operationally the deployment supports corporate talent acquisition and HR recruiting functions across Marcus, handling job posting, application intake, candidate communication, and requisition approvals within the Oracle Taleo Cloud Service environment. Governance focuses on centralized administration of user roles and requisition workflows inside the ATS to standardize hiring processes and maintain consistent candidate tracking on the Marcus careers site.
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Marcus CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VerticalResponse | Legacy | VerticalResponse | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Marcus deployed VerticalResponse to manage website-driven marketing activities. Marcus implemented VerticalResponse as a Marketing Automation solution embedded on its public website, enabling subscriber capture and outbound email campaigns and supporting marketing and guest engagement functions across its Leisure and Hospitality operations.
Configuration centers on email campaign automation, subscriber list management, web-embedded signup forms, and template-driven content management. Standard Marketing Automation capabilities such as segmentation, scheduled sends, and automated follow-up workflows are applied to support promotional and guest communications. The VerticalResponse implementation uses HTML embed code and form widgets on site pages to capture opt-in data and trigger campaign flows.
Operational governance is administered by Marcus marketing and digital teams, who manage templates, subscriber consent settings, and campaign calendars. Rollout emphasized website embedding of VerticalResponse components and staged campaign configuration, with controls for opt-in compliance and content approval workflows. Reporting and campaign monitoring are performed inside VerticalResponse using the platform’s native analytics tied to web interactions.
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Marcus PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2013 | 2013 |
In 2013 Marcus deployed Intuit Mailchimp Mandrill to manage transactional messaging on its corporate website. The implementation was positioned within the Transactional Email category and targeted automated, site driven confirmations and customer notifications for Marcus, a United States based leisure and hospitality company with approximately 7,800 employees.
The implementation centered on Intuit Mailchimp Mandrill SMTP and API delivery endpoints, template management, and event triggered messaging workflows, using transactional templates and variable substitution to support personalized messages. Configuration included sending domain alignment with DKIM and SPF, bounce and suppression handling, and delivery monitoring to maintain transactional flow integrity.
Operational scope focused on customer facing web channels, embedding Mandrill sending calls into site checkout and form submission paths to ensure immediate delivery of confirmations and alerts. The Transactional Email capability was managed across web operations and digital marketing teams, with centralized template libraries and API credentialing for application level sending.
Governance established template approval gates, sending rate control and suppression list workflows to reduce manual intervention and support email best practices. Marcus used Intuit Mailchimp Mandrill as the dedicated transactional engine for website messaging, with standard monitoring and incident procedures for deliverability issues.
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Transactional Email | PaaS |
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2013 | 2013 |
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Marcus IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Marcus CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Marcus
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marcus Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marcus IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marcus digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Marcus Technographics
Marcus is a Leisure and Hospitality organization based in United States,
with around 7800 employees and annual revenues of $736.0 million.
Marcus operates a diverse technology stack with applications such as
Oracle Taleo Cloud Service, VerticalResponse and Intuit Mailchimp Mandrill,
covering areas like Recruiting, Applicant Tracking System, Marketing Automation and Transactional Email.
Marcus has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, VerticalResponse and Intuit.
Marcus recently adopted applications including
Amazon EC2 in 2020, Amazon Elastic Load Balancing (ELB) in 2020 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marcus’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marcus’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marcus technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.