Marel Technographics
Marel Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Marel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marel has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2019, Phenom Talent CRM for Candidate Relationship Management in 2018, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marel is running and its propensity to invest more and deepen its relationship with SAP , MobileXpense , Phenom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marel revenues, which have grown to $1.84 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marel Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 Marel deployed SAP ERP ECC 6.0 as its ERP Financial platform. The initiative established SAP ERP ECC 6.0 to centralize core financial and procurement processing across Marel's manufacturing operations. The implementation targeted transactional finance workflows and procurement control within the corporate ERP Financial footprint.
Workstreams included dedicated support for SAP Procurement, design and implementation of innovative requests for change RFCs, and configuration of standard ERP Financial functional areas such as general ledger and accounts payable to stabilize operations. SAP ERP ECC 6.0 was used as the primary application for these configuration and support activities, with RFC governance driving enhancement prioritization.
The program included deployment of SAP to other Marel locations, extending the SAP ERP ECC 6.0 instance beyond the initial site and expanding operational coverage across procurement, finance, and manufacturing planning functions. Rollout sequencing emphasized site onboarding and continuity of procurement and financial transaction processing.
Governance centered on RFC driven change control, an operational support model for SAP Procurement incidents and enhancements, and coordinated transport and configuration governance to manage changes in the ERP Financial environment. Testing and release coordination were applied to ensure consistent configuration across Marel locations during subsequent deployments.
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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Expense Management | ERP Financial Management |
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2008 | 2008 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Marel implemented Phenom Talent CRM as part of its candidate engagement stack. Phenom Talent CRM is deployed as a Candidate Relationship Management application and is surfaced on Marel’s public careers site via Phenom People, linking career-site candidate capture to the CRM environment.
The implementation centers on Candidate Relationship Management capabilities including candidate profile capture, talent pool segmentation, automated nurture and campaign workflows, and career-site widgets for candidate interaction. Configuration work focused on mapping recruitment intake flows into segmented talent communities and configuring nurture sequences and campaign triggers consistent with typical CRM functional workflows.
The deployment is integrated with Marel’s global careers presence through Phenom People on jobs.marel.com, creating a direct pipeline from career-site visitors into the Phenom Talent CRM instance. Operational scope covers talent acquisition and recruiting teams, enabling coordinated candidate engagement across Marel’s global hiring channels and employer brand touchpoints.
Governance emphasis in the implementation included establishing campaign and data governance for candidate consent and segmentation, and aligning recruitment workflows to CRM-driven outreach and candidate lifecycle stages. The narrative of the implementation reflects a focus on centralizing candidate engagement using Phenom Talent CRM within Marel’s web‑facing talent acquisition infrastructure.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Marel implemented Adobe Connect as an Audio Video and Web Conferencing solution embedded on its public website for hosting live webinars and client-facing virtual sessions. Marel Adobe Connect Audio Video and Web Conferencing supports browser-based meeting rooms, live audio and video, slide and media sharing, and on-demand recording playback to serve external audiences.
The implementation is structured around web-embedded session links and hosted meeting rooms, enabling product demonstrations, technical briefings, and training delivery via the corporate site. Configuration emphasizes meeting controls, content sharing and recording capture, and session scheduling tied to the website workflow, positioning Adobe Connect to support customer engagement, sales enablement and remote collaboration activities.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2014 | 2014 |
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Financial Consolidation and Close | EPM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2019 | 2019 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
|
2009 | 2010 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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iPaaS (Integration Platform as a Service) | PaaS |
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2024 | 2025 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Marel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marel Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Marel Technographics
Marel is a Manufacturing organization based in Iceland,
with around 8000 employees and annual revenues of $1.84 billion.
Marel operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Phenom Talent CRM and Adobe Connect,
covering areas like ERP Financial, Candidate Relationship Management and Audio Video and Web Conferencing.
Marel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Phenom and Adobe Systems.
Marel recently adopted applications including
Workato iPaaS in 2024, DocuSign eSignature in 2021 and Workplace by Facebook in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.