Marine Layer
1572 California St,
San Francisco, 94109, CA,
United States
San Francisco, 94109, CA,
United States
1 415-970-5785
Retail
Marine Layer Technographics
Marine Layer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marine Layer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Marine Layer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marine Layer has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, NewStore Platform for Retail Management in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marine Layer is running and its propensity to invest more and deepen its relationship with Oracle , Apple , NewStore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marine Layer revenues, which have grown to $54.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marine Layer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marine Layer Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2018 |
In 2017, Marine Layer implemented Oracle NetSuite ERP as their ERP Financial system to centralize purchase order processing, inventory management, and customer invoicing. The deployment used Oracle NetSuite ERP cloud capabilities to support retail finance, merchandising, and fulfillment teams across the organization, positioning the application as the primary financial and operational backbone for accounts receivable, invoicing, and inventory control.
The NetSuite implementation configured modules for order-to-cash and procure-to-pay workflows, accounts receivable invoicing, inventory valuation, and inventory transaction controls, enabling the system to process purchase orders, manage inventory, and handle all customer invoicing in NetSuite ERP. Governance focused on consolidating financial workflows and standardizing billing and procurement processes across finance and operations, with configuration-driven controls and master data alignment to support retail merchandising and fulfillment operations.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NewStore | Legacy | NewStore Platform | Retail Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Marine Layer implemented the NewStore Platform, deploying a cloud-based Retail Management solution to unify its physical and digital channels. The NewStore Platform natively combines point of sale, order management, inventory, and clienteling in a single application and serves as the master for store inventory functions. Deployment covered Marine Layer's network of 47 stores nationwide and the direct to consumer ecommerce channel.
As configured for Marine Layer, NewStore Platform provided available to promise stock across the enterprise, and native modules for cycle counting, receiving, transfers, and endless aisle order capture. Store associates received real time inventory visibility through the POS client, enabling in-store fulfillment, endless aisle sales, and local order orchestration. The platform centralized store inventory as the definitive source of truth while exposing stock to all ordering channels to enable omnichannel fulfillment.
NewStore integrated EasyPost to power shipping and carrier management, using EasyPost's Shipping API, Rating API, and Tracking API, with carrier options including FedEx, USPS, UPS, and Canada Post. The EasyPost integration allowed Marine Layer to ship from store for online and endless aisle orders, print return labels at point of sale, file customs paperwork online for international shipments, and offer same day shipping carrier options where available. Operational governance included a single EasyPost enterprise account capable of managing unlimited carrier accounts and mapping them to cost centers by location, and training store associates to execute receiving, transfers, returns, and store fulfillment workflows. As an explicit outcome, 15 percent of Marine Layer ecommerce orders are shipped from one of its stores, and 5 percent of weekly store sales originate from endless aisle orders.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Marine Layer deployed Google Workspace (Formerly Google G-Suite). The implementation is surfaced in the company website markup and establishes Google Workspace (Formerly Google G-Suite) as a core Collaboration platform used across the organization for corporate communications and content collaboration. This deployment supports a mid-market retail organization of approximately 300 employees in the United States, covering functions such as merchandising, marketing, design, store operations, and corporate IT.
Configuration aligns with standard Collaboration capabilities, including hosted email, calendar, Drive file storage and document collaboration, real time editing with Docs Sheets and Slides, and administrative console controls for user and group management. Governance is organized around centralized admin controls and group-based access to support shared workflows between retail store staff and corporate teams, and the presence of the application is explicitly referenced on Marine Layer's website.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2021 | 2021 |
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API Management | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Marine Layer
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Marine Layer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marine Layer IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marine Layer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Marine Layer Technographics
Marine Layer is a Retail organization based in United States,
with around 300 employees and annual revenues of $54.0 million.
Marine Layer operates a diverse technology stack with applications such as
Oracle NetSuite ERP, NewStore Platform and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Retail Management and Collaboration.
Marine Layer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, NewStore and Google.
Marine Layer recently adopted applications including
Apple Pay in 2021, NewStore Platform in 2021 and Easypost Shipping API in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marine Layer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marine Layer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marine Layer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.