Market America Corporation
1302 Pleasant Ridge Road,
Greensboro, 27409, NC,
United States
Greensboro, 27409, NC,
United States
1 336-605-0040
Professional Services
Market America Corporation Technographics
Market America Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Market America Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Market America Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Market America Corporation has purchased the following applications: ClearCompany ATS for Applicant Tracking System in 2011, Adobe Connect for Audio Video and Web Conferencing in 2017, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2008 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Market America Corporation is running and its propensity to invest more and deepen its relationship with ClearCompany , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Market America Corporation revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Market America Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Market America Corporation Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClearCompany | Legacy | ClearCompany ATS | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
In 2011 Market America Corporation deployed ClearCompany ATS, implementing ClearCompany ATS as the company Applicant Tracking System. The deployment placed ClearCompany ATS on Market America's careers website to capture external applications and manage public job postings. The implementation targeted Talent Acquisition and HR operations across the United States and was sized to support recruiting activities for an organization of roughly 5,000 employees.
Configuration emphasized standard Applicant Tracking System capabilities including online requisition publication, candidate application capture, resume parsing, and configurable candidate pipeline workflows. The ClearCompany ATS implementation centralized applicant data from the careers site to support recruiter screening, interview coordination, requisition status tracking, and role based access controls for hiring managers and HR staff. Governance established recruiting process ownership within HR, approval workflows for postings and candidate privacy controls consistent with corporate recruiting procedures.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Market America Corporation deployed Adobe Connect as its Audio Video and Web Conferencing platform and embedded Adobe Connect on its public website. The implementation established a unified webcasting and virtual meeting capability for external customer webinars and for internal training and collaboration across the organization.
The deployment configures Adobe Connect capabilities such as persistent meeting rooms, slide and screen sharing, video pods, chat, host controls, and session recording to support live webinars, on-demand webcasts, and instructor led training workflows common to Audio Video and Web Conferencing. Registration and meeting templates were applied to standardize event setup and participant management, and recorded sessions are published for reuse through site content.
Operational coverage centers on customer facing events on the Market America website and internal use by marketing, sales, and learning teams within the United States. The rollout focused on embedding meeting and registration pages into the website experience, and on provisioning corporate host accounts and permissions for consistent event delivery.
Governance introduced standardized meeting templates, host training programs, and content lifecycle practices to manage recorded assets and recurring webinar series. Adobe Connect remains the named application driving Market America Corporation Audio Video and Web Conferencing functionality on its site.
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2008 | 2008 |
In 2008, Market America Corporation implemented Adobe Marketing Cloud (ex Omniture) on its website. Market America Corporation deployed Adobe Marketing Cloud (ex Omniture) as a Marketing Automation solution to provide enterprise grade web analytics and campaign instrumentation for its digital storefront and customer engagement pages.
The implementation centered on client side tagging and server side data collection to capture page views, conversion events, campaign attribution, and visitor segmentation. Functional capabilities aligned with the Marketing Automation category included web analytics, audience segmentation, campaign management, conversion tracking, testing and personalization, and centralized reporting and dashboards.
Deployment was scoped to the corporate website and ecommerce touchpoints, supporting marketing, ecommerce and analytics teams with page level instrumentation and campaign measurement. The technical footprint emphasized a persistent tracking library embedded in site templates and a standardized data layer to ensure consistent event capture across content pages and checkout flows.
Governance and operational control focused on a central analytics governance model, including a tracking plan, naming taxonomies, tag validation and release controls to manage changes to site tagging and reporting. The configuration enabled consolidated analytics workflows and cross page measurement without specifying downstream integration targets.
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Digital Workspace | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Market America Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Market America Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Market America Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Market America Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Market America Corporation Technographics
Market America Corporation is a Professional Services organization based in United States,
with around 5000 employees and annual revenues of $2.50 billion.
Market America Corporation operates a diverse technology stack with applications such as
ClearCompany ATS, Adobe Connect and Adobe Marketing Cloud (ex Omniture),
covering areas like Applicant Tracking System, Audio Video and Web Conferencing and Marketing Automation.
Market America Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ClearCompany and Adobe Systems.
Market America Corporation recently adopted applications including
Tealium IQ Tag Management in 2019, Intuit Mailchimp Mandrill in 2018 and Akamai CDN in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Market America Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Market America Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Market America Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.