Rancho Mission Viejo, 92694, CA,
United States
Marketingops Technographics
Marketingops Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marketingops and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Marketingops employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketingops has purchased the following applications: PayPal Braintree for Payment Processing in 2022, Accelevents Virtual Career Fair for Virtual Career Fair in 2023, Hubspot Live Chat for Chatbots and Conversational AI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketingops is running and its propensity to invest more and deepen its relationship with PayPal , Stripe , AccelEvents or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketingops revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketingops intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marketingops Tech Stack and Enterprise Applications
Marketingops ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2022 | 2022 |
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Payment Processing | ERP |
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2022 | 2022 |
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Marketingops HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AccelEvents | Legacy | Accelevents Virtual Career Fair | Virtual Career Fair | HCM | n/a | 2023 | 2023 |
In 2023, MarketingOps.com deployed Accelevents Virtual Career Fair Apps Category: to host a virtual career fair and a series of community events targeting marketing operations professionals in the United States. The 2023 implementation focused on supporting recruiting and professional development workflows for HR and recruiting functions while serving a small, specialist audience for marketing operations continuing education.
The Accelevents Virtual Career Fair implementation emphasized attendee engagement capabilities and configurable registration workflows, including ticketing, session scheduling, and monetization pathways for paid courses and membership products. Event configuration prioritized community features and engagement tools aligned with virtual events and career fair functional terminology, enabling MarketingOps.com to package educational content alongside recruiting activities.
Integrations were implemented with WordPress, Slack, and HubSpot to streamline registration, enable site-embedded event pages, provide real-time attendee communications, and synchronize event and contact data with the company tech stack. Operational coverage included marketing, talent acquisition, and professional development programming, with event data flowing into HubSpot for lead and attendee lifecycle management and Slack for internal event coordination.
Governance and rollout were organized around event series cadence and monetization rules, with content and membership access controls used to manage paid course delivery and community membership subscriptions. Outcomes explicitly realized in 2023 included new revenue streams from paid courses and memberships and an increased emphasis on attendee engagement as a central objective of the Accelevents Virtual Career Fair deployment.
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Marketingops AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Marketingops Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Marketingops Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2025 | 2025 |
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Marketingops eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2025 | 2025 |
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Marketingops CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2023 | 2023 |
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CRM | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Sales Automation | CRM |
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2025 | 2025 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Marketingops ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Marketingops TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Marketingops PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Marketingops IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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Marketingops CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Marketingops
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marketingops Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||