Marlo Farma
Marlo Farma Technographics
Marlo Farma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marlo Farma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Marlo Farma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marlo Farma has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2023, Microsoft Power BI for Analytics and BI in 2023, Microsoft Teams for Audio Video and Web Conferencing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marlo Farma is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marlo Farma revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marlo Farma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marlo Farma Tech Stack and Enterprise Applications
Marlo Farma ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | GoPro | 2023 | 2024 |
In 2023, Marlo Farma implemented Microsoft Dynamics 365 Business Central as its core ERP platform, categorized under ERP Financial, to consolidate finance, sales and warehouse processes across the company. Marlo Farma is a Serbia based distributor of veterinary pharmaceuticals and pet food with roughly 90 employees supporting a network of about 1,500 customers, and the deployment targeted inventory accuracy, order orchestration and regulatory compliance for short shelf life products.
The implementation delivered configured functional modules for warehouse and logistics operations, sales order management, finance and accounting, and a locally adapted payroll module provided by GoPro. Business Central was instrumented with automations to synchronize stock movement and order processing, and the application was made accessible to sellers in the field to streamline order capture and cycle management.
The deployment used a cloud-first architecture within the Microsoft ecosystem, integrating Microsoft Dynamics 365 Business Central with Power BI for real-time analytics and with Office and Teams to improve collaboration. GoPro’s certified Microsoft partner role included customizations and App Source delivered extensions, enabling localized legal and payroll compliance and exposing operational data to Power BI dashboards for decision support.
Governance and process changes included centralizing transactional data to eliminate thrice-daily manual synchronizations, standardizing sales and warehouse workflows, and tightening controls required for regulated pharmaceutical items and short expiry pet food. GoPro’s localizations and the payroll management module support Serbian statutory calculations, embedding local compliance into system processes and reducing ad hoc manual reconciliations.
Explicit outcomes reported include a 30 percent increase in logistics and warehouse operational efficiency and a 20 percent reduction in time spent on sales and warehouse cycle management, leading to improved customer satisfaction. Marlo Farma also reported stronger security posture after moving core operations to the cloud and plans to explore additional Microsoft AI capabilities to further personalize customer experiences and sustain growth.
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Marlo Farma Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | GoPro | 2023 | 2024 |
In 2023, Marlo Farma implemented Microsoft Power BI as part of a cloud analytics rollout after deploying Microsoft Dynamics 365 Business Central with Microsoft partner GoPro. Marlo Farma, Serbia’s leading wholesale distributor of veterinary pharmaceuticals, pet food, and equipment, used Microsoft Power BI to centralize reporting for its 90 employees and a customer network of roughly 1,500 accounts, targeting finance, sales, logistics, and warehouse management functions.
Microsoft Power BI served as the primary Analytics and BI layer, aggregating transactional and inventory data to deliver real-time dashboards and operational reports. The implementation emphasized device-agnostic dashboards for sales and customer management teams, centralized views of stock availability and customer information, and scenario reporting for finance and logistics, while leveraging Business Central automations to reduce manual reconciliation.
Integrations included direct operational linkage with Microsoft Dynamics 365 Business Central, and ecosystem connectivity with Office and Teams for collaboration, plus additional GoPro applications hosted on Microsoft AppSource. GoPro provided localized customizations including a payroll management module tailored to Serbian regulatory calculations, and Power BI reports were consumed alongside Business Central by field sellers and warehouse staff to improve decision velocity.
Governance and operational change focused on centralizing a single source of truth, eliminating the need for multiple daily database synchronizations and enabling automated warehouse and sales workflows in Business Central. The combined deployment improved security posture by moving sensitive employee and transactional data to the cloud, and delivered explicit operational outcomes stated by the customer, including a 30 percent increase in logistics and warehouse efficiency and a 20 percent reduction in sales and warehouse cycle time, with ongoing plans to explore additional Microsoft AI capabilities.
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Marlo Farma Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Teams | Audio Video and Web Conferencing | Collaboration | GoPro | 2023 | 2024 |
In 2023, Marlo Farma deployed Microsoft Teams to strengthen internal collaboration and communications across its Serbia operations. Microsoft Teams, classified as Audio Video and Web Conferencing, was provisioned as part of the broader Microsoft cloud rollout that included Microsoft Dynamics 365 Business Central and Power BI, with implementation support from Microsoft partner GoPro.
Microsoft Teams was configured to provide persistent chat, audio and video meetings, presence, and document collaboration integrated with Office applications. The deployment emphasized collaboration workflows for sales, marketing, logistics, warehouse, finance, and customer management teams, enabling field sellers to participate in remote meetings and receive real-time updates tied to centrally managed Business Central and Power BI data.
Integrations explicitly implemented include Office and Power BI, and the Teams deployment was oriented to work alongside Dynamics 365 Business Central and GoPro applications available on Microsoft AppSource. GoPro supported localization and integration workstream coordination, aligning Teams usage with existing Business Central automations and Power BI dashboards so that enterprise data could be shared and discussed inside Teams channels and meetings.
Operational governance focused on centralized cloud tenancy and role-based collaboration patterns to support 90 employees and the companys network of customers, improving cross-functional information flow. As stated by Marlo Farma leadership, Microsoft Teams contributed to closer team collaboration, and the overall cloud migration increased the companys security posture while enabling sharing of Power BI insights on any device to support compliance and operational decision making.
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Marlo Farma PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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Marlo Farma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Marlo Farma
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marlo Farma Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marlo Farma IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marlo Farma digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Marlo Farma Technographics
Marlo Farma is a Distribution organization based in Serbia,
with around 90 employees and annual revenues of $5.0 million.
Marlo Farma operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Microsoft Power BI and Microsoft Teams,
covering areas like ERP Financial, Analytics and BI and Audio Video and Web Conferencing.
Marlo Farma has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft.
Marlo Farma recently adopted applications including
Hetzner in 2024, Cloudflare CDN in 2024 and Microsoft Dynamics 365 Business Central in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marlo Farma’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marlo Farma’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marlo Farma technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.