Johor Bahru, 81100,
Malaysia
Marrybrown Technographics
Marrybrown Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marrybrown and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 480 Marrybrown employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marrybrown has purchased the following applications: Xilnex POS for Point Of Sale in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Google Tag Manager for Tag Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marrybrown is running and its propensity to invest more and deepen its relationship with Xilnex , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marrybrown revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marrybrown intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marrybrown Tech Stack and Enterprise Applications
Marrybrown ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xilnex | Legacy | Xilnex POS | Point Of Sale | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Marrybrown implemented Xilnex POS to support quick-service restaurant operations in Malaysia. Xilnex POS, a Point Of Sale application, was used to centralize sales, inventory and promotions management across its outlets to support scale and omnichannel servicing.
The implementation emphasized core POS functionality for order capture and payment processing, with inferred use of Kitchen Display System and Loyalty modules based on Xilnex product capabilities and vendor press mentions. Configuration work focused on menu and pricing rules, promotions orchestration, and point-of-sale terminal setup consistent with quick-service workflows.
Operational coverage centered on outlet-level POS terminals tied to a centralized management layer for inventory visibility, menu and promotion propagation, and loyalty enrollment and redemptions across channels. The deployment supported omnichannel servicing by consolidating sales and promotions controls, enabling consistent offers and inventory signals across in-store and external ordering channels.
Governance and workflow changes included centralizing promotions and inventory policies, aligning kitchen routing through KDS inferred functionality, and standardizing cashier and loyalty processes across sites. The stated objective of the Xilnex POS implementation was to enable scalable operations and omnichannel servicing without specific outcome metrics provided.
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Marrybrown Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
Marrybrown implemented Google Workspace (Formerly Google G-Suite) in 2018, replacing a legacy collaboration system. The company selected and deployed Google’s cloud-hosted collaboration suite to provide core productivity and collaboration services (Gmail, Drive, Docs, Calendar) and uses Workspace services in conjunction with its public website. No system integrator or VAR was engaged (n/a).
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Collaboration | Collaboration |
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2023 | 2023 |
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Marrybrown CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2022 | 2022 |
In 2022 Marrybrown selected and deployed Google Tag Manager as its Tag Management solution, replacing a legacy tagging approach on its public website. The implementation centralized client-side tag deployment into a single GTM container, enabling non-development teams to configure and release analytics scripts, tracking and marketing pixels without code changes to site pages. Scope was limited to the corporate website and consolidated tag governance for site‑wide control; no external SI/VAR was engaged.
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Marrybrown IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Marrybrown
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marrybrown Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||