Mars Drinks
1301 Wilson Dr,
West Chester, 19380, PA,
United States
West Chester, 19380, PA,
United States
1 610-430-2500
Retail
Mars Drinks Technographics
Mars Drinks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mars Drinks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 560 Mars Drinks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mars Drinks has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, Microsoft Power BI for Analytics and BI in 2016, Salesforce Pardot for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mars Drinks is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mars Drinks revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mars Drinks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mars Drinks Tech Stack and Enterprise Applications
Mars Drinks ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Mars Drinks implemented SAP ERP ECC 6.0 as its central ERP Financial backbone while transitioning its SAP Webshop to a modern Magento based Online Shop that interfaces to SAP ECC and to salesforce.com for single sign on. The deployment positioned SAP ERP ECC 6.0 as the authoritative system for transactional finance and order integration in support of the ecommerce relaunch.
The implementation centered on ERP Financial functions, with configuration work consistent with general ledger, accounts receivable, accounts payable, tax determination, pricing and order-to-cash workflows. Master data governance for customers, products and pricing was centralized in SAP ERP ECC 6.0 to ensure consistent financial postings and invoicing against online orders from the Magento based Online Shop.
Integration architecture linked the Magento based Online Shop to SAP ERP ECC 6.0 for order capture, customer master synchronization and financial posting, and connected salesforce.com for single sign on to streamline user authentication across ecommerce and CRM interfaces. Data flows were organized to deliver customer and order records from Magento into SAP ERP ECC 6.0 while authentication tokens and SSO governance were handled through salesforce.com integration.
Operational scope covered ecommerce operations, finance and order management, with IT responsible for systems integration and master data governance. Rollout activities emphasized aligning ecommerce order processes with SAP ERP ECC 6.0 financial posting rules and establishing governance for customer master maintenance and pricing updates to prevent reconciliation gaps between the Magento based Online Shop and SAP ERP ECC 6.0.
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Expense Management | ERP |
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2014 | 2014 |
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Mars Drinks Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, Mars Drinks implemented Microsoft Power BI as part of an Azure-based analytics initiative. Executives initiated the program after visiting Microsoft Redmond, and worked with Microsoft partner Neal Analytics to build the Global Platform for Advanced Analytics using Microsoft Power BI alongside Azure IoT Suite and Cortana Intelligence Suite for KLIX vending machines.
The deployment combined telemetry ingestion, real-time stream processing, and visualization in Microsoft Power BI with batch historical analysis across three years of machine data. Cortana Intelligence Suite provided advanced analytics and model orchestration while Azure IoT Suite handled device connectivity and message routing, forming a cohesive Analytics and BI architecture.
Integrations explicitly included KLIX vending machine telemetry feeds and three years of historical operational datasets, with Neal Analytics operating the proof of concept and initial model development. The teams identified three use cases to validate platform capabilities and analyzed both real-time information and historical records to exercise the integrated stack.
Governance and rollout followed a proof of concept then iterative validation approach, with emphasis on stabilizing data ingestion pipelines, defining model iteration cycles, and operationalizing dashboards in Microsoft Power BI. The narrative centers on the architectural design, integrated Azure components, and the role of Microsoft Power BI within the Analytics and BI program.
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Mars Drinks CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, Mars Drinks deployed Salesforce Pardot as its Marketing Automation platform. The implementation placed Salesforce Pardot on the public website to capture web activity and enable web tracking, embedded prospect capture forms, landing pages and automated email campaigns.
Configuration emphasized lead capture, prospect scoring, segmentation and automated nurture workflows to support marketing and demand generation for Mars Drinks' retail operations. Deployment architecture relied on site-installed tracking code and embedded forms with campaign assets and email templates managed inside Salesforce Pardot, while the marketing organization retained operational ownership, defining prospect lifecycle stages, campaign approval workflows and consent capture for web leads.
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Mars Drinks IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Mars Drinks CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Mars Drinks
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Finance | VP | Finance | |
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Segment CIO | CXO | Finance | |
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Global Marketing Director, Innovation Strategy & Product Development | Director | Marketing | |
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Talent Acquisition Leader | Manager | HR | |
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Global People and Organisation Director | Director | HR | |
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Global Organisation Development and Change Director | Director | Finance | |
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Apps Being Evaluated by Mars Drinks Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mars Drinks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mars Drinks digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Mars Drinks Technographics
Mars Drinks is a Retail organization based in United States,
with around 560 employees and annual revenues of $110.0 million.
Mars Drinks operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Microsoft Power BI and Salesforce Pardot,
covering areas like ERP Financial, Analytics and BI and Marketing Automation.
Mars Drinks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Salesforce.
Mars Drinks recently adopted applications including
Fortra Agari Phishing Defense in 2020, Lumen Cloud (ex CenturyLink) in 2019 and Microsoft Azure Cloud Services in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mars Drinks’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mars Drinks’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mars Drinks technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.