Marston's
Marston's House Brewery Road,
Wolverhampton, WV1 4JT,
United Kingdom
Wolverhampton, WV1 4JT,
United Kingdom
44 19 0290-7250
Consumer Packaged Goods
Marston's Technographics
Marston's Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marston's and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 Marston's employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marston's has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2000, Eploy Applicant Tracking System for Applicant Tracking System, Candidate Relationship Management in 2019, SAP BW (Business Warehouse) for Data Warehouse in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marston's is running and its propensity to invest more and deepen its relationship with SAP , Eploy , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marston's revenues, which have grown to $971.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marston's intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marston's Tech Stack and Enterprise Applications
Marston's ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2000 | 2000 |
In 2000 Marston's implemented SAP ERP ECC 6.0 as an ERP Financial deployment to extend its Warehouse Management footprint into the companys main Bonded Warehouse, to introduce MRP, and to deliver enhancements to Sales and Distribution. The implementation explicitly covered SAP WM with IM, MM, MRP, FI and SD modules to support inventory control, materials planning, financial posting and order to cash processes in a consumer packaged goods operating context.
The SAP ERP ECC 6.0 build included a significant bespoke technical program. The engagement was responsible for SAP technical development including ABAP development, custom Forms, system enhancements, SAP Mobile and RF development, Internet Services and interactive ALV front ends. The delivery included loading Material Master data into SAP using LSMW and ABAP, creation of 25 new custom SAP transactions, WM configuration and development of two bespoke RF screens with published Internet Services for SAP Mobile RF handheld guns, six new Forms for label and page printing and six LSMW projects along with multiple enhancements to existing SAP functionality.
Integrations and process coverage were focused on outbound logistics and warehouse operations. Two RFC interfaces were developed to integrate with the Zetes Voice-Picking Solution, and bespoke development addressed labelling, put away strategy and bin determination, RF framework configuration, exception handling, picking, system guided and ad hoc replenishment, and outbound logistics processes. Operational scope included warehouse operations, bonded warehouse handling, inventory management, materials planning and sales order execution.
The project progressed from blueprinting through to go-live and provided immediate post go-live support, with Capita project work present during delivery. Governance centered on technical ownership of SAP development and data migration activities, handover of RF and mobile services for warehouse teams, and stabilization support following production cutover.
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Marston's HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eploy | Legacy | Eploy Applicant Tracking System | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2019 | 2019 |
In 2019 Marston's deployed Eploy Applicant Tracking System on its corporate careers website, implementing the solution within the Applicant Tracking System,Candidate Relationship Management category. The Eploy Applicant Tracking System was used to capture online applications, maintain a centralized candidate database, and manage vacancy posting and requisition workflows for Marston's recruitment function.
The implementation integrated Eploy with the public careers front end to orchestrate application flows and candidate communication, and it configured standard ATS modules such as vacancy management, applicant lifecycle workflows, and CRM-style candidate engagement capabilities. Operational ownership is with HR and talent acquisition, providing centralized tracking across Marston's sites in the United Kingdom, while governance work focused on standardizing hiring workflows and role based access to candidate records.
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Marston's Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2015 | 2015 |
In 2015, Marston's deployed SAP BW (Business Warehouse) as its Data Warehouse, reflecting the companys extensive use and experience of BI and BW systems. The implementation positioned SAP BW as the central repository for consolidated reporting and analytics across the enterprise, aligning with business intelligence objectives for repeatable, governed reporting.
The SAP BW (Business Warehouse) implementation emphasized canonical data modeling and semantic query layers typical of Data Warehouse projects, including InfoProviders, DataStore Objects, and InfoCubes configured to support aggregated and detailed reporting. Process chains and scheduled load orchestration were used to automate ETL workflows and maintain refresh cadence, while BW query models were exposed to reporting consumers and downstream analytics processes.
Operational coverage focused on enterprise reporting workflows that served core business functions, with datasets consolidated from sales, inventory and financial feeds to create a single analytical fabric. Governance and operational controls were implemented through model versioning, transport management and scheduled process monitoring to support day to day BI operations and sustain the documented experience Marston's has with BI and BW systems.
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Marston's Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Marston's CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Marston's IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Marston's CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Marston's
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Group People Director | Director | HR | |
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Senior HR Business Partner | Manager | HR | |
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Head of Technology Delivery | Director | IT | |
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Director of Finance and Information | Director | IT | |
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SAP IT Project manager | Manager | IT | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by Marston's Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marston's IT executives and key decision makers. This section highlights Marston's's latest recorded technology evaluations, including CCBill for Payment Processing on 2026-03-26, SAP SuccessFactors Employee Central for Core HR on 2025-05-06, and Zoho Mail for Collaboration on 2024-11-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marston's digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-26 | Marston's | Evaluated | CCBill | CCBill | Payment Processing | ERP |
| 2025-05-06 | Marston's | Evaluated | SAP | SAP SuccessFactors Employee Central | Core HR | HCM |
| 2024-11-22 | Marston's | Evaluated | Zoho Corp. | Zoho Mail | Collaboration | Collaboration |
FAQ - APPS RUN THE WORLD Marston's Technographics
Marston's is a Consumer Packaged Goods organization based in United Kingdom,
with around 11000 employees and annual revenues of $971.0 million.
Marston's operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Eploy Applicant Tracking System and SAP BW (Business Warehouse),
covering areas like ERP Financial, Applicant Tracking System, Candidate Relationship Management and Data Warehouse.
Marston's has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Eploy.
Marston's recently adopted applications including
Brighter*IR in 2021, Workplace by Facebook in 2020 and Eploy Applicant Tracking System in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marston's’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marston's’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marston's technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.