Martin Aitken & Co
Caledonia House,
Glasgow, G41 1HJ,
United Kingdom
Glasgow, G41 1HJ,
United Kingdom
44 14 1272-0000
Professional Services
Martin Aitken & Co Technographics
Martin Aitken & Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Martin Aitken & Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 42 Martin Aitken & Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Martin Aitken & Co has purchased the following applications: MyWorkpapers for Document Management in 2019, Intuit Mailchimp for Marketing Automation in 2016, Pathwire MailJet for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Martin Aitken & Co is running and its propensity to invest more and deepen its relationship with Bright SG , Joomla , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Martin Aitken & Co revenues, which have grown to $4.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Martin Aitken & Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Martin Aitken & Co Tech Stack and Enterprise Applications
Martin Aitken & Co Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bright SG | Legacy | MyWorkpapers | Document Management | Content Management | n/a | 2019 | 2019 |
In 2019 Martin Aitken & Co implemented MyWorkpapers to support year-end processes. The Glasgow based accounting firm deployed MyWorkpapers as a Document Management solution for its audit and accounts practice, with an explicit focus on centralizing digital information flows and standardising templates across the firm.
Deployment centered on year-end working paper workflows and template standardization, using MyWorkpapers to consolidate file structures, working paper checklists and firm templates into a single repository. Configuration emphasized template libraries, structured audit file organization and role based access to support consistent documentation and review, consistent with Document Management functional patterns.
Rollout occurred in spring 2019 across the practice for year-end work, with governance focused on standardized templates and embedded quality review checkpoints to strengthen quality control. The firm reported improved efficiencies and stronger quality control after go live, and noted rapid adoption during lockdown following the 2019 implementation, reflecting practice wide operational uptake in its Glasgow offices.
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Web Content Management | Content Management |
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2010 | 2010 |
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Martin Aitken & Co CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Martin Aitken & Co implemented Intuit Mailchimp as its Marketing Automation solution to support marketing and client communications. The deployment established Intuit Mailchimp for the professional services firm based in the United Kingdom, aligning the application with the company marketing function and website lead capture.
The implementation uses Intuit Mailchimp on their website to capture subscribers via embedded signup forms and to manage audience lists. Functional configuration emphasized audience segmentation, template driven campaign management, scheduled email campaigns and basic automation workflows common to Marketing Automation platforms, configured to match the firm size and marketing cadence.
Operational coverage focused on the marketing team and client facing partners, with the website serving as the primary capture and campaign landing surface. The system supports subscriber lifecycle tasks, campaign scheduling and newsletter distribution for the firm of 42 employees.
Governance concentrated on permission based subscriber management and template approval workflows within marketing, formalizing how lists are maintained and campaigns are reviewed before send. The narrative links Martin Aitken & Co, Intuit Mailchimp, Marketing Automation and the marketing business function as the core system relationship.
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Martin Aitken & Co PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, Martin Aitken & Co deployed Pathwire MailJet for Transactional Email on its public website to manage web-triggered customer messages and notifications. The implementation is concentrated on site-driven transactional workflows, enabling automated confirmations and client-facing communications initiated from online forms and account interactions.
Pathwire MailJet was configured using Transactional Email category capabilities such as SMTP relay and REST API endpoints, template management and personalization variables, and webhook event tracking for deliveries and bounces. The configuration included sending domain authentication and suppression list management as part of standard deliverability and compliance controls associated with Transactional Email.
Operational ownership is centered on the website and client communications workflows, with template governance and sending controls managed internally by the firm’s web and operations personnel. Martin Aitken & Co uses Pathwire MailJet for Transactional Email to centralize outbound transactional messaging across its site, aligning template orchestration, API-based send flows, and event monitoring under a single outbound email service.
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Martin Aitken & Co IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Martin Aitken & Co CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Martin Aitken & Co
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Apps Being Evaluated by Martin Aitken & Co Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Martin Aitken & Co IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Martin Aitken & Co digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Martin Aitken & Co Technographics
Martin Aitken & Co is a Professional Services organization based in United Kingdom,
with around 42 employees and annual revenues of $4.6 million.
Martin Aitken & Co operates a diverse technology stack with applications such as
MyWorkpapers, Intuit Mailchimp and Pathwire MailJet,
covering areas like Document Management, Marketing Automation and Transactional Email.
Martin Aitken & Co has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bright SG, Intuit and Sinch.
Martin Aitken & Co recently adopted applications including
MyWorkpapers in 2019, Mimecast Email Security in 2019 and Pathwire MailJet in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Martin Aitken & Co’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Martin Aitken & Co’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Martin Aitken & Co technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.