Green Bay, 54313, WI,
United States
Martor USA Technographics
Martor USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Martor USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Martor USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Martor USA has purchased the following applications: PayPal Enterprise for Payment Processing in 2020, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2011, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Martor USA is running and its propensity to invest more and deepen its relationship with PayPal , LivePerson , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Martor USA revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Martor USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Martor USA Tech Stack and Enterprise Applications
Martor USA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Martor USA implemented PayPal Enterprise on its website to handle Payment Processing for online orders in its distribution business. The deployment supports the companys small e-commerce footprint and centralizes customer-facing payment capture through the site checkout workflow.
PayPal Enterprise was configured to provide hosted checkout and gateway functions, including tokenized card capture and centralized transaction reporting consistent with Payment Processing best practices. Configuration emphasized hosted payment pages and API-based authorization flows to keep sensitive payment handling on the PayPal Enterprise layer.
Operational coverage is focused on the website checkout and order-to-cash path, impacting ecommerce, sales order entry, and finance reconciliation activities. The integration is implemented as the primary online payment path for customer purchases, with payment confirmations and transaction records available for internal order management.
Governance was organized around merchant account configuration and standard operating procedures for payment reconciliation and refunds, reflecting small company operational scale. Rollout and ongoing operations remain website-centric, with PayPal Enterprise serving as the central Payment Processing component for Martor USA.
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Martor USA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2011 | 2011 |
In 2011 Martor USA implemented LivePerson Conversational Cloud on its public website to introduce real time conversational engagement for customers. The deployment uses LivePerson Conversational Cloud as a site embedded conversational interface, aligning with the Chatbots and Conversational AI category to provide automated messaging and live chat capability for online visitors.
Configuration centered on standard conversational workflows, including prechat forms, session management, automated outbound and inbound messaging, and agent handoff logic consistent with Chatbots and Conversational AI best practices. The implementation was scoped to customer facing contact points on the corporate site and was configured to support customer service and sales inquiry routing, with governance established around agent response templates, escalation workflows, and conversational analytics collection through the LivePerson Conversational Cloud console.
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Martor USA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Martor USA implemented Microsoft 365 to provide Collaboration capabilities for the 20-employee distribution company. The cloud-hosted Microsoft 365 tenant centralized corporate email, calendaring, and team communication while establishing a common document storage and sharing model across the organization, and Microsoft 365 is also surfaced in their public website environment.
The deployment leveraged standard Microsoft 365 Collaboration components such as Exchange Online for email, SharePoint Online and OneDrive for document management and file sync, and Teams for chat and meetings, aligning to distribution operations and corporate administration workflows. Administration and governance were scaled to company size with tenant-level user provisioning, domain configuration, mailbox and document access controls, and policy-driven security settings to manage access and compliance across the organization.
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Martor USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Martor USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Martor USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Owner | CXO | Finance | ||||
| VP Sales | VP | Sales | ||||
| Operations Manager | Manager | Finance |
Apps Being Evaluated by Martor USA Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||